Rajshree Upadhyaya | Business Remedies | To make periods easier, more comfortable and environmentally responsible, Kiriti Acharya, Saurav Chakravarti and Satyajit Chakravarti together started Healthfab company in Bengaluru in the year 2019 and built their identity. The company was formed after daily observing how traditional period products are often uncomfortable, inconvenient and ineffective for women. For the founders, what stood out was not only physical discomfort, but also the lack of respectful long-term solutions that could work across different lifestyles, locations and access levels. This thinking became the foundation of Healthfab, which aimed to create products that women could trust month after month without compromise. The initial months of Healthfab were spent in extensive research, product design and feedback-based testing. Instead of making gradual improvements in an already crowded market, the founders decided to rethink the category itself. This led to the brand’s biggest innovation GoPadFree Period Panty, a reusable leak-proof menstrual underwear designed to be worn alone without pads, tampons or cups. Made using multiple absorbent and leak-proof layers, the product promises freedom from rashes, heaviness and frequent changes, while also reducing the environmental impact caused by disposable sanitary products.
Established as a holistic menstrual care brand
The idea was simple but effective: to give women a reliable garment that could manage menstrual flow comfortably and confidently. As soon as Healthfab introduced GoPadFree Period Panty on its website and major e-commerce platforms, it received a positive response. Women of all ages started adopting this product not only for its sustainability angle but also for the convenience it offered in daily life, travel, work and sleep. Over time, the company expanded its portfolio to address another important but often overlooked aspect of managing period pain. This led to the launch of GoPainFree Herbal Period Pain Relief Cream, a topical product designed to provide instant relief from cramps and discomfort. All these offerings established Healthfab not just as a single product startup but as a holistic menstrual care brand. The brand’s growing popularity, strong repeat purchase rate and clear purpose eventually brought Healthfab into the spotlight in Shark Tank India Season 4. The founders entered the tank seeking funds to scale operations, strengthen marketing and increase awareness about reusable menstrual care in India. Their pitch stood out for its clarity, product validation and long-term vision.
Focus placed on growth and innovation
After detailed discussion and negotiations, Healthfab secured a deal of Rs. 2 crore for 7 percent equity from a panel of four sharks, Anupam Mittal, Vineeta Singh, Aman Gupta and Peyush Bansal. The support of multiple sharks marked a strong vote of confidence in both the founders and the category they built. After Shark Tank, Healthfab continued to focus on growth and innovation. The company raised further funding through a pre-series round to accelerate product development, expand distribution in metro and tier 2 cities and invest in brand building. A special milestone in this journey was that Healthfab became the first Indian reusable period panty brand to receive BIS certification with patent protection for its technology, strengthening its credibility in a sensitive and trust-based category. Currently, Healthfab Private Limited is fully operational and actively selling its products across India. With a rapidly growing customer base and increasing acceptance of reusable menstrual solutions, the brand is advancing the conversation around comfort, sustainability and dignity in period care. Healthfab’s story shows how a purpose-driven idea, when combined with thoughtful design and execution, can not only build a successful business but also change consumer behaviour in a traditionally conservative market.
