Rajshree Upadhyaya | Business Remedies | Matri began taking shape in 2020 when engineering students Roni Mondal and Rohan Roy decided to channel their curiosity and technical skill into solving a problem that affects millions of women yet rarely receives open conversation or innovation. The idea did not emerge fully formed—it surfaced gradually through late-night experimentation, trial circuits, discarded prototypes, and self-funded iterations. In the early phase, both founders even earned money by selling LED bulbs to fund their material costs, illustrating a willingness to build brick by brick before the venture became a brand. What started as a simple exploration of wearable technology soon evolved into a purpose-led mission to make menstrual pain relief accessible and stigma-free through compact non-pharmacological intervention.
As the founders engaged deeply with menstrual health challenges, they learned that many women relied on painkillers or hot water bags but wished for something less intrusive, mobile, and discreet. That insight shaped the first workable form of their device, a TENS-based wearable created to deliver relief through controlled nerve stimulation. Months of adjustments in size, battery life, and electrode positioning finally resulted in a sleeker, smoother form factor that could sit under clothes without drawing attention. That device would later become known as Matri Pro, a slim, rechargeable menstrual pain relief product designed for mobility, comfort, and consistent usability.
With a functional product in hand, Matri began transitioning from a student project to an early-stage startup. The founders tested the device with volunteers, collected feedback on comfort levels, redesigned straps, and improved adhesion interfaces. They worked through manufacturing challenges, coordinating component sourcing and quality checks while preserving affordability at the consumer level. The brand story slowly shifted from experimentation to purpose, anchored by a clear ambition to destigmatize menstrual discomfort and normalize conversations around women’s wellness technology in India. As awareness grew through word of mouth and community education, their device positioned itself as a modern, reliable alternative for everyday cycle pain management.
The momentum reached national attention when Matri appeared on Shark Tank India during Season Three. On stage, Roni and Rohan presented more than a product; they presented a cultural shift, a belief that menstruation should be addressed with science, design, and empathy rather than silence and resignation. Their pitch asked for sixty lakh rupees for four percent equity, prompting multiple sharks to engage in discussion and consider offers. The evaluation of product viability market scale and founder clarity became an engaging moment within the episode, culminating in a deal at their requested terms. With new investors on board the founders gained not just funding but also mentorship insights network exposure and validation in a market still warming to femtech devices.
After Shark Tank the journey continued through refinement rather than celebration. The company introduced an upgraded model marketed as a slimmer dual-mode device capable of both wired and wireless use offering flexibility for users on the move. The focus remained on ergonomics durability and user-centric design while maintaining the core objective of providing drug free relief. Matri Pro stood at the center of this evolution representing years of trial empathy and iteration woven into a palm sized innovation.
Matri today stands as a symbol of young Indian engineering courage and the shift toward open talk about menstrual health. From the first circuits soldered by hand to national stage visibility the brand presents an example of how persistence and empathy merge to solve everyday problems with thoughtful technology. The story of Matri is not just about a product but about two founders who believed pain management deserves design intelligence warmth and voice.
