Rajshree Upadhyaya | Business Remedies | HoneyTwigs began with an everyday observation, but founders Jigar Mehta, Paras Fatnani, and Prafull Dwivedi transformed it through thoughtful innovation into a distinctive consumer brand. For most people, honey had long been accepted without question. Despite its reputation as a healthy, natural food, it was inconvenient to use-sticky bottles, uncontrolled pouring, and lack of portability meant it usually stayed confined to the kitchen.
This problem caught the attention of Jigar Mehta along with co-founders Paras Fatnani and Prafull Dwivedi, who believed the experience of consuming honey needed improvement. What started as an informal experiment gradually took on a more structured form. In 2019, the idea was officially incorporated as Nectwork Foods Private Limited, with HoneyTwigs positioned as its flagship consumer brand.
From the outset, HoneyTwigs focused on rethinking how honey could fit into a modern lifestyle. Instead of relying solely on claims of purity, the brand emphasized convenience, portion control, and everyday usability. This led to the creation of slim, single-serve honey sticks, designed to eliminate mess and guesswork. These portable servings made it easy to consume honey at work, while travelling, or post-workout-transforming honey from a pantry staple into a lifestyle companion. The simplicity of the format became one of the brand’s strongest differentiators in an otherwise crowded and commoditised honey market.
As the brand grew, HoneyTwigs expanded its product range to cater to diverse taste preferences. Its portfolio included Himalayan Honey and Litchi Honey for consumers who preferred familiar floral profiles. Alongside these, the company introduced lemon-infused, ginger-infused, cinnamon-infused, vanilla-infused, and turmeric-infused honey, blending traditional wellness ingredients with natural sweetness. To enhance discoverability and gifting appeal, HoneyTwigs also launched combo packs and gifting boxes, positioning its products not just for daily use but also for festive and corporate gifting.
Focus on Lab Testing and Sourcing Standards
As awareness around honey adulteration increased in India, quality assurance and sourcing credibility became central to the brand’s story. HoneyTwigs consistently emphasised lab testing and strict sourcing standards, helping build consumer trust at a time when skepticism around packaged honey brands was high. This focus enabled the company to expand across digital marketplaces, direct-to-consumer channels, and institutional segments such as cafes, hotels, and airlines.
Gradually, the brand evolved from a novel packaging idea into a recognised name associated with modern honey consumption. A major turning point came in early 2024, when the founders appeared on Shark Tank India Season 3. They presented not just an idea, but a business with established revenue, expanding distribution, and a product format that stood out both visually and functionally. The founders pitched Rs. 75 lakh for 3% equity, valuing the company at Rs. 25 crore. Their clarity on branding, margins, and scalability impressed the investors, leading Piyush Bansal, Ritesh Agarwal, and Anupam Mittal to offer a deal at the same valuation.
Gaining National Recognition
Appearing on Shark Tank India marked a significant chapter in HoneyTwigs’ journey, giving national visibility to a product that had grown steadily through consumer insight rather than aggressive reinvention. It validated the founders’ belief that innovation can lie not only in the product itself, but also in packaging and user experience.
From its official launch in 2019 to its presence on one of India’s most influential entrepreneurial platforms, HoneyTwigs demonstrates how rethinking everyday habits can lead to the creation of a distinctive consumer brand-one rooted in simplicity, functionality, and evolving lifestyles.
