Jaipur | Rajshree Upadhyaya
Varun Khanna and Nidhi Khanna established Outlive, India’s science-backed longevity nutrition brand, in Bengaluru in 2023. An engineer by profession, Varun has a deep interest in nutrition and preventive healthcare. His vision was inspired by a simple belief: Indians should not only live longer but also enjoy healthier lives for more years.
Instead of creating another conventional weight-loss brand, Varun envisioned a science-based nutrition company focused on longevity, metabolic health, and disease prevention. This idea became the foundation of Outlive, which positions itself as India’s first nutrition and fasting-focused longevity company. Its mission is to make evidence-based wellness accessible through structured nutrition programmes.
At the heart of Outlive is its flagship 5-Day Fasting Programme, a scientifically designed fasting-mimicking programme that enables participants to experience many of the benefits associated with prolonged fasting while consuming carefully formulated meals. The company has since expanded its portfolio with a 1-Day Fasting Programme, Zero Spike Nutrition Bars, Nut and Seed Bars, Soup Mixes, Saltwater Electrolyte Drinks, and several other precision nutrition products designed to promote healthy eating habits and long-term wellness.
Unlike brands that promise rapid transformations, Outlive bases its offerings on nutritional science and focuses on sustainable lifestyle improvements.
Creating Greater Awareness About Preventive Healthcare
Outlive gained nationwide attention after appearing on Shark Tank India Season 5. During the pitch, Varun Khanna sought Rs. 1 crore in exchange for 4% equity, valuing the company at Rs. 25 crore.
He explained how the company’s structured fasting approach was designed to improve metabolic health rather than simply promote weight loss. While the concept attracted the sharks’ interest, it also faced intense scrutiny. Questions were raised about the pricing of the fasting programme, the value offered through the product kits, and whether consumers would consistently pay a premium for the experience.
In particular, Anupam Mittal challenged the perceived value proposition, making it one of the season’s most discussed pitches. Despite Varun’s detailed explanation of the scientific research supporting the programme, none of the sharks decided to invest, and Outlive left the show without securing a deal.
Although the company did not receive funding, its appearance significantly increased public awareness about fasting-based nutrition and longevity-focused healthcare. The pitch sparked widespread discussions among viewers, healthcare professionals, and wellness enthusiasts, with many appreciating the company’s efforts to introduce a new category to the Indian market.
Establishing a Presence
in India’s Rapidly Growing Wellness Industry
The discussions surrounding Outlive also highlighted the growing consumer interest in preventive healthcare, where nutrition and lifestyle modifications are increasingly viewed as long-term investments rather than temporary solutions.
As of 2026, Outlive continues to expand beyond its original fasting programme by broadening its product portfolio. Through its official platform, the company offers its 5-Day Fasting Programme, 1-Day Fasting Programme, nutrition bars, electrolyte formulations, meal replacement products, and other science-backed nutrition solutions while maintaining its focus on longevity and preventive health.
Despite leaving Shark Tank India without an investment, Outlive has continued to strengthen its position in India’s rapidly growing wellness sector. Its journey demonstrates that national visibility, a clear mission, and a strong science-based approach can help a startup build a successful brand even without securing a deal from the sharks.
