Rajshree Upadhyaya | Business Remedies | Anjit Suhag and Sanjeet Suhag have carved a niche for themselves by building a modern, movement-led strength brand rooted in tradition. Their journey began with a simple yet powerful realization-that modern fitness routines often lack the depth of movement and strength that traditional methods once offered.
Anjit Suhag initially started with running and later immersed himself in yoga. In search of a more holistic approach to building strength, he discovered the mudgar around 2020-a traditional Indian training tool used by wrestlers. He was immediately drawn to its ability to combine strength, mobility, and endurance. What began as a personal practice gradually evolved into a larger vision, which he later developed into a brand with his brother, Sanjeet Suhag.
What started informally through content creation and small-scale training quickly revealed a clear gap in the market. While interest in alternative fitness tools was growing, there was a lack of quality equipment and proper guidance. Recognizing this, the founders created Mudgar Club as a dedicated platform to revive and modernize this traditional training method.
The brand took a more structured business shape in 2022 and saw significant commercial traction by 2023, as they actively began selling and scaling their offerings. Mudgar Club is not just a product-based business but a movement-led brand. It offers traditional wooden mudgar, gada, and club-based strength training equipment, along with workshops, online coaching programs, and guided fitness courses designed to help users understand and adopt the practice correctly.
Unlike traditional gym tools that focus primarily on linear movements, mudgar training enables rotational and full-body functional workouts, improving joint stability and overall coordination. This distinction became central to the brand’s identity and helped it resonate with fitness enthusiasts looking for alternatives to mainstream workouts.
Focus on Technique and Awareness
A major turning point in their journey came when they appeared on Shark Tank India Season 4. Presenting a strong story rooted in Indian heritage, the founders asked for Rs. 50 lakh in exchange for 10% equity. Their live demonstration and clear articulation of the problem they were solving captured attention.
They received an offer from Ritesh Agarwal, which was finalized at Rs. 50 lakh for 12.5% equity, valuing the company at around Rs. 4 crore. However, as is common with many early-stage deals on the show, the agreement did not fully materialize post show, and the founders continued to grow the business independently.
By the time they appeared on television, Mudgar Club had already built strong traction-selling thousands of units and creating a loyal community through digital platforms. A significant part of this growth came from educational content, where the founders prioritized teaching proper techniques and spreading awareness over aggressive sales.
This approach also helped expand their audience, with increased participation from women and beginners, breaking the perception that such tools were limited to traditional or male-dominated fitness spaces.
A Growing Brand in the Fitness Ecosystem
Mudgar Club Private Limited was officially incorporated in October 2023, marking its formal entry as a registered company. As of 2026, the brand remains active and continues to grow within the fitness and wellness ecosystem. Despite gaining visibility through Shark Tank India, the founders have consciously avoided rapid scaling at the cost of quality. Instead, they have focused on craftsmanship, authenticity, and community building.
What truly sets Mudgar Club apart is its deeper purpose-not just selling equipment, but reviving a forgotten aspect of Indian fitness culture in a way that fits modern lifestyles. By blending traditional knowledge with contemporary branding and education, the founders have built a business that connects with its audience both emotionally and functionally. Their journey reflects a broader shift where consumers increasingly value heritage-driven solutions. Positioned at the intersection of tradition and innovation, Mudgar Club is steadily carving out its space in the evolving fitness landscape.
