Jaipur | Rajshree Upadhyaya | Yosha Gupta established a strong identity by founding MeMeraki in 2019 with the vision of taking Indian art to homes across the globe. Based in Gurugram, the company was built on a simple yet powerful idea: to make traditional Indian art accessible, aspirational, and sustainable in a modern global marketplace. Gupta quickly recognized that India has a vast pool of skilled artisans, many of whom lack steady income and access to wider audiences. To bridge this gap, she decided to leverage technology and storytelling.
In its early days, MeMeraki focused on curating and selling handmade artworks in traditional Indian styles such as Gond, Kalamkari, and Pichwai. However, the brand soon evolved beyond a marketplace into a more immersive platform. It introduced online art workshops and live masterclasses conducted by artisans, enabling them to connect directly with audiences worldwide. This shift proved to be a turning point, as it not only created a new source of income but also transformed artisans into educators and digital creators, helping preserve knowledge that was traditionally passed down through generations.
As the platform expanded, MeMeraki diversified into custom art commissions, enterprise art installations, and large cultural projects for organizations and public spaces. This enterprise-focused approach helped the company collaborate with institutions such as airports, corporates, and cultural centers, giving traditional art a contemporary canvas. Over time, MeMeraki built a network of more than 500 artisans across 300+ art forms and began serving customers in over 40 countries, showcasing the global appeal of Indian heritage when presented with a modern perspective.
Scalability of the Model Impresses Investors
A major milestone in the company’s journey came in 2026 with its appearance on Shark Tank India Season 5. Yosha Gupta entered the show seeking Rs. 50 lakh for 1.67% equity, valuing the business at Rs. 30 crore. Her clear vision and the scalability of the model impressed the investors, leading to a rare multi-investor deal. The company secured Rs. 1 crore for 4% equity from Namita Thapar, Varun Alagh, Kunal Bahl, and Viraj Bahl, bringing its valuation to approximately Rs. 25 crore.
This moment not only provided capital but also validated the idea that cultural preservation can be transformed into a strong business model. MeMeraki operates on a balanced structure, where the consumer side includes art sales, interactive workshops, and curated collections, while the enterprise segment focuses on murals, installations, and cultural storytelling projects. This dual approach ensures steady revenue and long-term impact, enabling artisans to earn beyond seasonal demand and local exhibitions.
Empowering Traditional Artisans as Global Entrepreneurs
What truly sets MeMeraki apart is its ability to transform traditional artisans into global entrepreneurs. Through educational masterclasses, global e-commerce sales of traditional artwork, and curated cultural projects, the platform has built a sustainable ecosystem where heritage meets innovation.
MeMeraki doesn’t just sell art; it builds stories around each craft, making them more relatable and valuable for modern audiences. The company also received early support from investors like Next Bharat Ventures, reflecting confidence in its long-term vision. More importantly, it has positioned itself as a bridge between rural artisans and global customers-something very few startups have achieved at scale.
Today, MeMeraki is fully operational and continues to grow, expanding both its artisan network and global footprint. Its journey reflects a broader shift in India’s startup ecosystem, where culture, commerce, and technology are coming together to create impactful ventures-ensuring that the country’s artistic heritage not only survives but thrives in a rapidly evolving world.
