Business Remedies | Rajshree Upadhyaya | June 18 ,2025 | When there’s passion and new ideas, even a person from a modest background can achieve great things in a short period of time. Such is the story of Rajan Bajaj, who revolutionized India’s fintech landscape. At just 31, Bajaj successfully founded Slice.
Rajan Bajaj comes from a simple, middle-class family in Ranchi, the capital of Jharkhand. From a young age, he was passionate about technology, new ideas, and solving problems. Even after completing his engineering degree from IIT Kharagpur, he was eager to pursue new challenges. He first gained experience by working at Flipkart, where he saw first-hand the tremendous impact technology can have on people’s lives. This inspired him to start his own venture – something that could serve people’s financial needs in a more convenient way.
Features Launched: EMI, Instant Bill Splitting, Seamless App Experience
In 2016, Rajan founded Slice with the aim of bringing credit to the new generation – especially to students, young professionals, and gig workers, a group that traditional banks often ignored. Slice offers a convenient, flexible, and digital solution, a kind of credit card with additional ease, simplified terms, and without extensive paperwork. The company’s slogan, “Making Credit Simple”, resonates with millions of people.
Rajan’s path was not easy. Winning people’s trust in a sector already influenced by traditional banks, while navigating new regulations
and growing competition, was a major challenge. Nevertheless, with ingenuity, courage, and forward thinking, Rajan successfully overcame these obstacles. Slice introduced many innovations, such as zero-cost EMI, instant bill splitting, and a convenient app experience, which further helped increase its popularity and customer loyalty.
Making Customers the Top Priority
Rajan Bajaj’s vision goes far beyond simply extending credit. His aim is to enable financial empowerment for every young person in India. According to him, credit should not be a privilege for a few, it should be a tool for financial independence. Rajan utilizes technology, artificial intelligence, and data to enable more accurate risk assessments and tailored financial solutions to aid each customer in a way that best serves their needs. His leadership has propelled Slice to new heights. The startup successfully secured funding from well-known investors like Tiger Global, Blume Ventures, and Gunosy Capital, and achieved unicorn status, with a valuation exceeding a billion dollars.
Rajan’s name frequently appears on “40 under 40” and “Best Young Entrepreneurs” lists. The main objective of his startup is to remain customer-centric at all times. He envisions Slice as a comprehensive financial platform – offering credit, protection, and investment services, to enable every young person to take control of their future. Rajan’s story stands as a tale of courage, perseverance, hard work, and innovative thinking. In a challenging industry, he ignited a transformation that will profoundly influence future generations.
Written & Edited By:
Rajshree Upadhyaya
