Jaipur | Rajshree Upadhyaya By launching Get Snappy, a company focused on skin-safe body adhesives and fashion utility products in India, Prikshit Batra, Jashanjot Singh Bindra, Zarev Sharma and Harshita Joshi established a strong identity for themselves. The direct-to-consumer startup quickly became one of the most talked-about emerging brands after appearing on Shark Tank India Season 5.
Founded in 2025, the company built its reputation by solving a simple yet common problem faced by many consumers – wardrobe malfunctions and uncomfortable styling fixes. It is said that the idea for Get Snappy came during an unexpected meeting in Goa. Prikshit, Jashanjot, and Dev were already exploring consumer-focused business opportunities when they met Harshita Joshi. Conversations about fashion problems, outfit mishaps, and the lack of easy solutions in India gradually evolved into a startup concept.
The founders realised that many people relied on temporary hacks such as safety pins, double-sided tape, or constantly adjusting outfits during events and parties. They believed there was room in the Indian market for a dedicated fashion utility brand offering reliable and skin-friendly solutions. This led to the launch of Get Snappy.
Its most well-known product, Snappy Body Glue, was designed to securely hold outfits, straps, jewellery, and accessories in place. The product was described as water-soluble, transparent when dry, and gentle on the skin, making it suitable for weddings, parties, photoshoots, and everyday styling needs. Rather than positioning itself only as a beauty accessory brand, Get Snappy promoted itself as a confidence-driven utility brand focused on convenience and comfort.
Startup Drew Nationwide Attention
The startup gained widespread attention after appearing on Shark Tank India Season 5 in early 2026. What made the pitch unusual was that the founders presented Get Snappy alongside another venture called Pureflow Tape. This immediately sparked debate among the sharks, many of whom questioned whether the entrepreneurs were dividing their focus across multiple businesses.
Some investors raised concerns about scalability, long-term differentiation, and whether the products were too dependent on social media trends. Despite the criticism, the founders impressed Aman Gupta with their sales momentum, marketing understanding, and execution speed.
During the pitch, the team revealed that the business had grown rapidly within a very short period. According to the founders, Get Snappy increased its monthly sales from around Rs. 2 lakh in May 2025 to nearly Rs. 14 lakh by June 2025, while continuing to maintain growth afterward. This growth was reportedly driven largely by influencer marketing, relatable online content, and social media campaigns targeting Gen Z and millennial consumers.
Active in the Fashion Utility Segment
Initially, the founders sought Rs. 60 lakh in exchange for 5 percent equity, valuing the business at Rs. 12 crore. After detailed discussions about both ventures, Aman Gupta offered a combined deal of Rs. 2 crore for 20 percent equity. Due to the founders’ unconventional approach and the sharp reactions from the sharks, the episode quickly became one of the most talked-about pitches of the season.
As of 2026, Get Snappy appears to remain operational and continues marketing its products online. The company is active in the fashion utility segment and regularly promotes its body adhesives and styling support products through digital platforms. Although questions around long-term expansion and product diversification still remain, the journey of Get Snappy demonstrates how modern startups can transform small everyday problems into recognised consumer brands through strong storytelling, digital marketing, and fast execution.
