Jaipur | Rajshree Upadhyaya | Shubham Gupta created his identity by launching the streetwear brand Bonkers Corner after getting frustrated with financial crisis. He did not enter the fashion business with any special background. His journey began when in 2011, his family’s textile business shut down, due to which the family went through severe financial difficulties. Without any special business education and with only a Class 12 qualification, Gupta started doing small jobs while learning the basics of clothing sourcing, manufacturing and e-commerce. Those difficult years gradually laid the foundation for what later became one of India’s fastest-growing streetwear brands.
Started in 2020, Bonkers Corner began as a bootstrapped fashion label focused on affordable streetwear for young customers. Before building the brand publicly, Gupta worked for several years as a white-label manufacturer for other direct-to-consumer labels. That experience gave him deep knowledge of supply chain, inventory management, fabrics and customer demand. Instead of relying heavily on third-party production, the company gradually developed strong in-house manufacturing capabilities, which later became one of its biggest strengths.
Due to its internet-driven fashion identity and oversized clothing, Bonkers Corner quickly attracted the attention of young customers. The brand became known for its oversized T-shirts, hoodies, sweatshirts, joggers, co-ord sets and unisex streetwear collections inspired by anime culture, pop culture and youth fashion trends. The company used a fast-drop strategy to launch regular new collections, which helped maintain excitement among young buyers. Its strong social media marketing and influencer collaborations further increased its popularity in urban India.
Opened Several Stores Across India as Brand Demand Increased
Within just a few years, the company grew rapidly. During the Shark Tank India Season 5 pitch, Gupta revealed that Bonkers Corner achieved annual revenue of around Rs. 125 crore during FY2024-25, compared to around Rs. 99 crore in the previous year. He also estimated that the company could reach revenue of around Rs. 170 crore to Rs. 180 crore in the next financial year. A major part of sales came directly through the brand’s own website, which helped the company maintain better margins and stronger customer relationships. Bonkers Corner also expanded into offline retail and opened several stores across India as demand for the brand increased.
After appearing on Shark Tank India Season 5, the company attracted attention across the country. Gupta asked for Rs. 1.5 crore for 0.5 percent equity, valuing the company at Rs. 300 crore. His confidence, understanding of business numbers and inspiring comeback story impressed the sharks.
Continuously Strengthening Its Hold in the Youth Fashion Market
Namita Thapar eventually agreed to the deal at the exact valuation asked by the founder. This pitch became one of the most talked-about moments of the season because Bonkers Corner was already profitable and growing well even before appearing on the show, making the investment more about strategic expansion than business survival.
By 2026, Bonkers Corner has become fully operational and continues to grow in India’s youth fashion market. The company has also secured major external funding to support its future growth plans. Today, Bonkers Corner is strengthening its presence through its streetwear clothing, fashion retail stores and direct-to-consumer online platform, while also building a loyal customer base. What started as a difficult personal phase in Shubham Gupta’s life ultimately transformed into a rapidly growing fashion brand that successfully fulfilled the rising demand for affordable and expressive streetwear in India.
