Rajshree Upadhyaya | Jaipur | Business Remedies | April 13,2025 | Minu Margeret’s journey into entrepreneurship didn’t start in a boardroom, it began on the playing field. Growing up in Hyderabad, she was always moving, from gymnastics and school sports to playing Ultimate Frisbee at the national level during her MBA at ISB. Yet despite her love for physical activity, she constantly ran into one problem, there were no activewear options made for Indian women. Clothes were either ill, fitting, uncomfortable, or simply uninspiring. That small frustration stayed with her as she built a strong corporate career, working with companies like Goldman Sachs, Unilever, and PhonePe. The issue wasn’t just personal anymore, it was a gap in the market no one seemed to be addressing.
Her first attempt at entrepreneurship was a startup providing washing machines for college hostels in Bangalore. While it didn’t take off, it taught her essential lessons about resilience, listening to the user, and adapting quickly. Years later, during the pandemic, her passion for fitness once again collided with the limitations of the market. This time, she decided to take the leap. She didn’t begin with products, instead, she started building a community. Through social media, she connected with women who shared similar struggles with fitness and body image. Her message was clear: Movement should be about feeling good, not meeting unrealistic standards.
What made her approach different was how deeply it was rooted in real conversations. From online yoga sessions to community challenges, she created a space where women could talk freely about their fitness journeys. These stories and inputs became the foundation of BlissClub. When she launched the brand’s first product, The Ultimate Leggings, in December 2020, it wasn’t just another item, it was a thoughtful response to years of unmet needs. With soft, stretchable, sweat, wicking fabric, deep pockets, and designs tailored to Indian body types, the leggings struck a chord. Within a year, the brand’s revenue grew 33 times, and a loyal customer base began to form.
As BlissClub grew, it stayed true to its core, community, led innovation. Every product-from sports bras to joggers, was developed with feedback from real users. Customers were treated as co-creators, shaping the brand as it evolved. This approach resonated not just with users but also with investors. By 2022, BlissClub had raised $15 million in Series A funding. The brand expanded its presence from online to offline, opening its first stores in Bengaluru and Mumbai, allowing women to experience the products firsthand.
Minu’s personal life reflects her values. Married to Vidit Aatrey, co-founder of Meesho, she shares a passion for building accessible, inclusive platforms. For her, BlissClub isn’t just about selling clothes, it’s about changing how fitness is seen and felt by Indian women. It’s about making space for every body type, every movement style, and every story.
Today, with over 200,000 customers and more than 30 product lines, BlissClub isn’t just a brand, it’s a movement. Minu’s vision for the future includes expanding into a holistic wellness space, supporting women not just physically but mentally and emotionally. What started as a personal frustration has now become a collective mission: empowering women to move freely, confidently, and comfortably, just as they are.
