Shruti Kothari | Business Remedies | April 30,2025 | As the golden rays of the sun shine brighter today, India celebrates Akshaya Tritiya, one of the most auspicious days in the Hindu calendar. Rooted in deep tradition and cultural belief, this day—also known as Akha Teej—is synonymous with prosperity, abundance, and new beginnings.
Falling on the third lunar day of the bright half of the month of Vaishakha, Akshaya Tritiya holds the unique belief that any good deed performed today multiplies infinitely. The word “Akshaya “ itself means “imperishable”, symbolising never-ending success, wealth, and happiness.
Across the country, devotees perform special pujas, start new ventures, and invest in gold and silver, believing it will bring lasting fortune. The tradition of buying gold on this day has grown stronger over generations, with families often marking it with significant purchases like jewellery, property, or charitable acts.
Religious significance is equally rich—this is believed to be the day when Lord Parshuram was born, Sudama met Krishna, and the holy Ganga descended to Earth. In Jain tradition, it is also the day Lord Rishabhdev ended his year-long fast.
Whether you’re planning to buy gold, begin a new chapter, or simply spend time with loved ones, Akshaya Tritiya reminds us that good intentions, when acted upon today, hold timeless value.
Wishing everyone a prosperous and joy-filled Akshaya Tritiya!
Mr. Kapil Agarwal | Siddhi Vinayak Jewellers, Kota
“On the occasion of Akshaya Tritiya, there’s a strong tradition of marriages within the Hindu community. It is considered an extremely auspicious time, often referred to as a saava—a sacred period for weddings. The festival is prominently celebrated among farmers and rural communities in India, where the majority of marriages take place during this period.
For many villagers, the earnings from their harvest typically come around Akshaya Tritiya, increasing their purchasing power. This makes it a prime time not just for weddings, but also for buying jewellery, clothing, and other essentials. For years, this custom has flourished and become an integral part of rural Indian culture.
However, this year, due to the impact of Trump tariffs and global market fluctuations, there has been a noticeable shift. Gold prices have surged significantly—up by nearly 40%—while sales have dropped by about 60%. The high prices have made it difficult for many customers to make purchases, and jewellers across the country are feeling the impact during what is typically their busiest season.”
Surabhi Kasliwal Godha | Surabhi – Fine Crafted Jewels, Jaipur
“Just like Dhanteras, Akshaya Tritiya holds great significance in India. There is a strong belief that buying gold on this day brings prosperity and good fortune into the home. The occasion is deeply connected with Lord Vishnu and Goddess Mahalakshmi, making it highly auspicious. This belief has not diminished over time—in fact, it has only grown stronger.
Even though gold prices are quite high at the moment, I am confident that we will see good business today. There’s a unique energy and devotion that surrounds festivals like Dhanteras and Akshaya Tritiya. People place immense faith in the rituals and customs tied to these special days, and that motivates them to make purchases.
Even those who may not be able to afford gold often choose to buy silver, but they will buy something—because it’s not just about the item, it’s about the sentiment and tradition behind it.”
