Jaipur | Rajshree Upadhyaya | Avnish Sharma and Yashica Gyanchandani have carved a niche for themselves by transforming a small online venture into the well-known digital fashion brand T.B.F.O, which stands for The Branded Factory Outlet. A women’s fashion label, T.B.F.O was launched in Bhopal, Madhya Pradesh. While the company has not publicly disclosed its original launch year through verified official sources, the brand has rapidly established a strong presence in India’s online fashion market by focusing on stylish yet affordable clothing for women. With an online-first approach, the founders positioned T.B.F.O as a label that delivers trendy designs without the premium price tag often associated with contemporary fashion. Its catalogue includes co-ord sets, long dresses, short dresses, western wear, office wear, party wear and casual wear, catering primarily to young women looking for fashionable everyday outfits.
Yashica Gyanchandani’s entrepreneurial journey is particularly noteworthy. Originally an engineering student, she identified a gap in the market for stylish yet easily accessible apparel and decided to pursue her passion for fashion. Instead of relying on traditional retail outlets, the founders focused on building direct relationships with customers through social media, influencer collaborations and e-commerce platforms, enabling the brand to reach buyers across India. Their emphasis on comfortable, contemporary clothing and frequent product launches helped T.B.F.O build a loyal customer base.
Recognition for Confidence and Branding Efforts
T.B.F.O gained nationwide attention when Avnish Sharma and Yashica Gyanchandani appeared on Shark Tank India Season 5. They entered the tank seeking Rs. 1 crore in exchange for 5% equity, valuing their business at Rs. 20 crore. During the pitch, the founders showcased their vision of creating an aspirational fashion brand for Indian women while highlighting the traction the company had already achieved through its online business. The sharks appreciated the founders’ confidence and branding efforts but also questioned the company’s ability to stand out in India’s highly competitive apparel market, where customer acquisition costs and brand differentiation remain significant challenges. After deliberation, none of the investors chose to make an offer. Although T.B.F.O did not secure funding, the appearance significantly boosted the brand’s visibility.
Offering Hundreds of Fashion Products Across Categories
The exposure from Shark Tank India helped T.B.F.O reach a much wider audience. The company actively leveraged this visibility by promoting special collections and strengthening its online presence. Today, the brand offers hundreds of fashion products across multiple categories and frequently markets itself as a label featured on Shark Tank India, demonstrating the long-term branding value of the show even without receiving investment.
As of 2026, T.B.F.O continues to operate successfully, maintaining an active presence on social media while selling its collections through its official online store. The brand regularly launches new collections and seasonal campaigns, reflecting the founders’ continued commitment to growing the business independently after their Shark Tank appearance.
Their journey demonstrates how a strong digital-first strategy, consistent branding and a deep understanding of evolving fashion preferences can help a startup earn national recognition, even in one of India’s most competitive consumer markets.
