Business Remedies | Shruti Kothari | Sr. News Editor | June 03,2025 | Jaipur is a city known for its majestic palaces, vibrant pink streets, and a rich tapestry of art and culture. Amidst this enchanting backdrop, Tusharika Singh shines quietly but powerfully—thoughtful yet fearless, rooted in tradition while boldly embracing progress. She is a familiar face in Jaipur’s cultural and entrepreneurial scenes, celebrated not just for her evocative writing and compelling storytelling but also for her humility, generous spirit, and relentless dedication.
What truly makes Tusharika stand out is her remarkable ability to stay authentic while juggling many roles—writer, blogger, content curator, and communications expert. Driven by passion for words, respect for the past, and a unique perspective that reveals beauty in the mundane, her journey continues to inspire.
In this candid conversation, Tusharika shares stories from her upbringing in Jaipur, the gradual yet purposeful shaping of her career, and her unique perspective on the surge of women-led ventures sweeping across India. Having witnessed and contributed to this quiet revolution firsthand, her insights are as inspiring as they are grounded in reality.
Join us as we dive into the world of a woman who is crafting her story with courage and conviction—and in doing so, lighting the way for others to follow.
In conversation with Tusharika Singh, PR Professional, City Blogger & Features Writer
Growing up in Jaipur must have been a vibrant experience. How did the city’s culture and atmosphere shape your early years and influence your creative journey?
I was born and brought up in Jaipur and completed my schooling at Maharani Gayatri Devi School. Growing up in Jaipur offered me a unique duality—on one hand, I was surrounded by the grandeur of palaces, forts, and timeless traditions, and on the other, I witnessed the slow but steady arrival of modern life. I remember the excitement when the first McDonald’s and Pizza Hut opened in the city—those were signs that Jaipur was evolving. But I still cherish my childhood visits to Hawa Mahal and Jantar Mantar. That balance between old-world charm and new-world energy shaped the way I see and express things today.
How did your academic journey and early encouragement shape your path as a writer and storyteller?
My academic journey played a big role in shaping how I think and express myself. I pursued my Honours in History from Lady Shri Ram College for Women in New Delhi and went on to complete a Master’s in Modern Indian History. Studying history taught me much more than dates and events—it helped me understand perspectives, analyze deeply, and write with structure and clarity. That kind of training naturally influenced my writing style.
Later, during the COVID lockdown in 2021, I also completed a post-graduation in Journalism and Mass Communication. While I already had on-ground experience through my PR work, this course helped formalize my knowledge and gave me new tools to work with.
Throughout my academic life, I was lucky to have teachers who constantly appreciated my writing skills and encouraged me to keep at it. Their feedback gave me the confidence to believe in my voice and pursue storytelling more seriously.
Was writing always part of the plan, or did blogging and content creation unfold organically over time?
Writing has always been second nature to me. Since my school days, I’ve had a strong command of both Hindi and English, and I often contributed to school and college magazines. It started as a hobby—something that brought me joy and came naturally. Over time, that love for the written word expanded into writing for newspapers and magazines.
Blogging came much later, but it was a natural next step—especially in this digital era. It gave me a platform to speak in my own voice and build a direct connection with readers. It wasn’t something I had meticulously planned, but as exciting opportunities began to come my way, I embraced them wholeheartedly. I’ve always believed in giving my 100% when life opens a door—so I walked through it, learned along the way, and here I am.
What kinds of topics and issues do you enjoy covering the most as a city blogger?
I love exploring and writing about art, culture, literature, and food—things that enrich life and speak to the soul. My content is not for everyone, and I’m okay with that. I focus on creating for a niche audience that shares this passion for depth and detail, rather than chasing mass appeal.
And within that space, have you observed any notable shifts—especially in how women are participating in the business and creative landscape in India?
Absolutely, there’s been a tremendous shift. Women across India are no longer just participating in business—they’re leading from the front. Be it tech startups, fashion labels, content creation, or homegrown brands, we are seeing more women confidently stepping into entrepreneurial roles. What’s even more encouraging is the growing ecosystem that supports them—mentorship programs, online communities, and platforms like Instagram and LinkedIn where they can showcase their work, find collaborators, and build audiences. It’s a powerful moment for women, and I believe the momentum is only going to grow.
How are women entrepreneurs in Jaipur riding this wave of change?
Jaipur has traditionally had a conservative streak when it comes to women working outside the home. But things are changing. Many women in Jaipur are now embracing entrepreneurship on their own terms—starting homegrown brands, running cloud kitchens, curating exhibitions, or offering creative services. A lot of this is happening from their homes, which allows them to balance family and career. There’s a quiet revolution brewing, and it’s beautiful to witness.
Do you see women leaning more towards jobs or starting their own ventures?
While many women do join the private sector, I’ve observed that post-marriage or especially post-motherhood, there’s often a dip in participation. This is where entrepreneurship becomes appealing—it offers flexibility, autonomy, and creative satisfaction. Whether it’s launching an online store, running a consultancy, or starting a niche service, women are increasingly choosing to be their own boss and set their own pace.
In your view, what is the single biggest challenge women face when they decide to start their own business?
The lack of familial support. Often, women’s business ideas are dismissed as “side hobbies,” or they’re not given the space and help at home to pursue them seriously. Managing domestic responsibilities while trying to grow a venture is no small task. What women need is not just verbal encouragement, but practical support—whether that’s sharing household chores, trusting their decisions, or giving them financial freedom. True empowerment starts at home.
Being rooted in Jaipur, what’s your take on the progress of women’s education in Rajasthan?
We’ve made significant strides. More and more women are now pursuing higher education and stepping out for college—sometimes even outside the city or country. The rise of international schools and institutions in Jaipur has also broadened exposure and aspirations. There’s still work to be done, especially in rural areas, but overall, the trajectory is upward and hopeful.
What have been some of your biggest career challenges so far—and how did you overcome them?
Juggling multiple roles—writer, blogger, PR professional—while managing home and personal life hasn’t been easy. Time management was a big hurdle. What helped me was learning to delegate instead of trying to do everything myself. I also start my days early and rely heavily on my to-do list. Planning and discipline have been game-changers. And perhaps most importantly, I’ve learned to say no when needed, to protect my time and energy.
What insight would you share with young women committed to shaping their own ventures?
If you can dream it, you can absolutely do it. Don’t wait for perfect conditions—they rarely exist. Start with what you have, work with honesty and grit, and be patient with yourself. There will be setbacks, but no success story is without them. Keep going, keep learning, and don’t be afraid to take up space.
Interviewed & Edited By:
Shruti Kothari
