Rajshree Upadhyaya | Busienss Remedies | In the changing environment of India’s startup ecosystem, Naitik Chotai has established a position by launching the creative scientific toy brand FundooLabs. FundooLabs emerged from personal inspiration and gradually became a nationally recognized brand. In 2016, Naitik Chotai started FundooLabs with a simple yet powerful idea to make science exciting, practical and easy for children. With an engineering background, Naitik stepped away from his corporate career to advance a mission connected to curiosity and creativity. Inspired by his daughter’s attraction towards experiments and discovery, he realized that traditional book-based learning often fails to spark genuine interest in science. This realization became the foundation of FundooLabs. Initially, the company focused on conducting interactive science workshops in schools, offering experiential learning sessions that allowed children to touch, test and explore scientific concepts. However, the turning point came when the model shifted from service-based workshops to a scalable product-driven approach. FundooLabs became a manufacturing and consumer brand that created engaging at-home learning solutions.
This shift helped the company expand beyond classrooms and increase its reach to homes across India. A key strength of FundooLabs lies in its thoughtfully designed DIY scientific kits that help children safely experiment while understanding basic concepts of chemistry and physics. The brand also gained popularity for its slime-making kits, squishy-making kits and creative snow-making kits, all made using 100 percent non-toxic materials. These products are designed for children aged three to fourteen, combining education with sensory play. Through its sub-brands DIYScience and Blobbie, FundooLabs has established itself as a Make in India player in the growing STEM toy and sensory play category.
Appearance increased brand visibility and consumer trust
After appearing on Shark Tank India Season 4, the brand gained national recognition. Naitik entered the tank seeking 60 lakh rupees for 4 percent equity, presenting not only numbers but also a compelling vision to redefine playful learning. The pitch stood out for its authenticity and relatability, especially when his daughter confidently demonstrated the products in front of the Sharks. After negotiations, he secured a deal of 66 lakh rupees for 7 percent equity from Aman Gupta and Anupam Mittal, gaining not only funding but also strategic guidance from two prominent investors. This appearance significantly increased the brand’s visibility and consumer trust.
Following the show, FundooLabs accelerated its expansion across both offline and online channels. The products are now available in more than 3000 retail stores across over 25 cities in India and are listed in well-known toy and book store chains. The company strengthened its direct-to-consumer presence through its website and e-commerce platforms, ensuring accessibility for both urban and tier-two customers. The brand has also explored export opportunities and is gradually expanding beyond domestic markets.
Became a successful educational toy brand with a distinct identity
From a corporate structure perspective, the company initially operated as FundooLabs Creative Learning LLP, established in 2016, and later transitioned into FundooLabs Creative Learning Private Limited to support scalability and prepare for investment. According to existing corporate records and active retail presence, the company is currently operational and actively selling its products in the Indian market. What began as a father’s desire to spark curiosity in his child has grown into a successful educational toy brand recognized across the country. FundooLabs today reflects how purpose-driven innovation, strategic scaling and storytelling can come together to build a sustainable and inspiring business in India’s competitive startup ecosystem.
