Rajshree Upadhyaya | Business Remedies | They began as two Delhi college students who treated late nights and campus hangouts as a laboratory for taste rather than a mere pastime. In 2022, Avik Chaudhery and Gaurang Gadia turned a shared frustration with overly sweet commercial drinks into a simple kitchen experiment that gradually evolved into a brand philosophy built on authenticity. What started as brewing small batches for friends soon transformed into a focused attempt to create beverages that tasted real, refreshing and honest. Their earliest trials revolved around freshly brewed iced teas, made with real tea and natural sweeteners, designed to cut through the clutter of sugary powdered mixes and preservative-heavy ready drinks.
As word spread across their campus circles, the duo shifted from casual sampling to selling at pop ups, cafés and college events, observing how consumers responded to cleaner flavours and transparent ingredient lists. The more feedback they gathered, the more confident they became that a new-age iced tea brand could fill a gap in India’s beverage market. Slowly, their experiments turned into a structured product line, and FOMO Brews officially came to life with a mission to create beverages that tasted refreshing without overwhelming sweetness.
The real turning point came when they stepped onto the Shark Tank India stage with a pitch that highlighted their traction, product honesty and ambitions. They asked for funding to scale operations and expand their offerings. The pitch attracted interest, and FOMO ultimately secured an investment of Rs. 35 lakh for 6 percent equity from Anupam Mittal and Aman Gupta. That moment transformed their small college-born idea into a legitimate consumer brand backed by experienced entrepreneurs who believed in their vision.
With the Shark Tank push, demand started accelerating. Retailers, restaurants and corporate buyers began reaching out, and the brand moved from city-limited operations to a wider footprint. The founders expanded the product range, experimenting with iced tea premixes that allowed consumers to recreate their flavours instantly at home. They also worked on new complementary offerings like milkshake mixes, staying true to their focus on real ingredients, subtle sweetness and clean labelling. As they grew, they balanced HoReCa partnerships, retail shelves and online orders, using each channel to refine their brand identity and customer experience.
Even as the company scaled, its core identity stayed tied to its origin story – two young founders who wanted to create a drink that tasted like tea, not like sugar. They continued working with local suppliers, experimenting with brewing techniques and strengthening their distribution without compromising on their ingredient principles. The brand’s social presence, marketplace availability and ongoing collaborations indicate that FOMO Brews is currently operational and active, still building its space in the competitive beverage landscape.
Today, FOMO stands as a young but spirited beverage brand shaped by the curiosity of two students who turned everyday frustration into a consumer product. Their journey from late-night brewing sessions to running a funded beverage venture reflects both resilience and an instinctive understanding of what modern consumers want. Whether someone encounters FOMO in a café, office pantry or an online store, the experience still carries the founders’ original intention – simple, refreshing drinks made from real ingredients.
If one were to compress their journey into a single line, it would read like this: founded in 2022, FOMO Brews grew from campus experiments to a national-stage pitch, secured a Shark Tank India investment, expanded its lineup of iced teas, premixes, and mixes, and continues to operate today as a young brand committed to honest flavours and mindful sweetness.
