Jaipur | Rajshree Upadhyaya | Ashish Kamathi has built a name for himself by launching Vryse, a digital and AI-driven search visibility startup. When he appeared on Shark Tank India, he introduced a business built around a rapidly emerging trend that is transforming the way people search for information online. As artificial intelligence platforms increasingly become a common source for answers, recommendations, and product discovery, Kamathi identified an opportunity to help businesses adapt to this changing landscape.
The story of Vryse began in 2023, when the company was officially incorporated in Pune, Maharashtra, as Vryse Tech Solutions OPC Private Limited. Even before starting the business, Kamathi had developed a strong interest in search optimization, digital marketing, and emerging technologies. As AI-powered tools started influencing the way users searched for information, he realized that traditional search engine optimization (SEO) alone might not be enough for businesses seeking online visibility in the future.
With this vision, Vryse was created to help companies understand and improve their presence in the evolving search ecosystem. The startup offers AI-focused search optimization services, SEO solutions, digital visibility management, search intelligence tools, and online brand discovery solutions. Its goal is to help businesses strengthen their digital footprint as customers increasingly rely on AI-generated answers alongside conventional search engines.
Kamathi’s appearance on Shark Tank India brought nationwide attention to both the startup and its mission. While many businesses featured on the show focus on consumer products, food brands, or manufacturing ventures, Vryse stood out because it addressed a technological shift that many businesses were only beginning to understand. The pitch sparked discussions about how artificial intelligence could reshape online discovery and whether businesses would eventually need entirely new strategies to appear in AI-generated recommendations.
Shark Tank India Exposure Increased Brand Awareness
What makes Vryse particularly interesting is its effort to position itself between traditional digital marketing and the next generation of search technology. Rather than treating AI as a distant possibility, the company was built on the belief that businesses should start preparing for this transformation immediately. This forward-looking approach helped Vryse differentiate itself from many conventional digital marketing firms operating in the market.
The exposure from Shark Tank India significantly increased awareness of both the company and its founder. Viewers were introduced to a young entrepreneur attempting to solve a problem that becomes more relevant with every advancement in generative AI. The startup’s presence on the show also highlighted how rapidly the Indian startup ecosystem is evolving, with founders increasingly building businesses around emerging technologies rather than established markets.
Established a Presence in the Technology and Digital Optimization Space
As of 2026, Vryse continues to operate actively. Corporate records indicate that the company remains active and continues to maintain its presence in the technology and digital optimization sector. The company focuses on helping businesses understand changing search behaviors and improve their visibility in an online environment that is increasingly influenced by artificial intelligence.
For Ashish Kamathi, Vryse represents a bet on the future of digital discovery. While the AI search landscape is still evolving, the startup has already positioned itself as an early participant in a growing category. From its incorporation in 2023 to its appearance on Shark Tank India and its ongoing operations today, the journey of Vryse demonstrates how a young founder identified a technological shift early and built a business around helping others adapt to it.
