The Journey of Vobble’s Founders, Neha Sharma and Soumya Jagannath

Rajshree Upadhyaya | Business Remedies | To create audio-based entertainment for children, Neha Sharma and Soumya Jagannath founded Vobble and achieved remarkable success. When they left their stable corporate careers in 2022 to start Vobble, their decision stemmed from a deep personal observation – children were getting lost in screens, with very few meaningful alternatives available. Both founders believed that a child’s imagination flourishes most when they are not watching but listening. This belief inspired them to build a storytelling-driven world designed to make audio exciting again.

Their idea took shape as Vobble – a screen-free entertainment platform for children aged four to ten. It offers a world full of audio stories, music, activities, and podcasts that engage children without relying on visuals.

Vobble’s early days were shaped by experiments in narrative design. Neha and Soumya tested formats, characters, and themes with small groups of children until they developed a style that blended adventure with learning. However, they knew that audio alone would not be enough to capture the attention of today’s digital-native kids, so they created a hybrid offering that paired digital content with engaging physical products.
This led to the creation of the Vobble Box, a starter kit containing kid-safe headphones, activity sheets, and access to the Vobble app subscription – ensuring that children associate audio time with fun, tactile experiences. Parents immediately resonated with the concept because it solved a real problem.

Focused on Building Library Depth Across Genres
The turning point for the brand came when it appeared on Shark Tank India Season 3. On the show, Neha and Soumya presented their mission with clarity and conviction, demonstrating why audio can influence children’s minds more effectively than passive video watching. Their pitch won over not only the audience but also investor Namita Thapar, who backed them on air.

The Shark Tank appearance boosted visibility, introduced Vobble to parents across India, and validated the potential of creating a new category in children’s entertainment. With demand rising, the need to scale content quickly became evident. The founders expanded their in-house production team, collaborating with writers, voice artists, and musicians to release high-quality original shows every week.
They focused on building depth across genres-allowing children to choose from comedy, adventure, science, slice-of-life stories, and mindfulness content. The brand’s audio-first approach helped improve attention spans and imaginative thinking, as many parents noted in their reviews.

Expanded Into Offline and Marketplace Distribution
By 2024, Vobble had become even more refined, working on multi-sensory audio experiences and deep personalization based on children’s preferences. Its subscription model grew steadily as more families realized it offered a balanced mix of entertainment and learning.
The brand entered offline and marketplace distribution channels as well, making the Vobble Box accessible through retail, while keeping its primary focus on direct-to-consumer relationships.

Today, Vobble functions as a fully active app with continuous content releases and regularly updated products. The brand maintains a strong presence on major marketplaces and digital platforms. Ongoing partnerships and new distribution channels reflect its consistent growth and the trust of parents seeking safe and meaningful entertainment for their children.

Audio Still Holds the Power to Spark Imagination
Vobble’s story is not just about innovation – it’s about intent. Neha and Soumya created something that resonates with a changing world, where families are consciously choosing alternatives to screens. Vobble has turned the simple act of listening into a daily habit for many children, proving that thoughtfully crafted audio still holds the power to spark imagination.