Rajshree Upadhyaya
Jaipur
Business Remedies. By transforming modern lighting in India and building a premium cordless lighting brand, Rosha India’s founders, Kanwardeep Singh, Gaurav Tikiya, and Shivam Dewan have carved a distinct identity for themselves. Their journey began in 2019, when they identified a simple yet overlooked problem in restaurants and hospitality spaces. Traditional candles, while widely used for ambiance, came with recurring costs, safety concerns, and operational challenges.
This observation led them to create a modern alternative that could offer the same warmth and aesthetic appeal without the drawbacks. What started as a focused solution soon evolved into a larger vision-to redefine how lighting is experienced across spaces. They laid their foundation in the B2B segment by supplying wireless rechargeable table lamps. These products addressed real operational needs by eliminating wire clutter, ensuring portability, and delivering consistent performance.
Their ease of use and premium appearance quickly made these cordless lighting solutions popular across hospitality chains, helping the brand expand across cities and build a strong reputation for reliability and design.
From Functionality to Design Innovation
As the company gained traction, the founders shifted their focus beyond functionality towards design innovation. Rosha India began experimenting with materials such as metal, wood, and glass to create premium designer lamps that seamlessly complemented modern interiors. This marked a significant transition, positioning the brand not just as a supplier, but as a design-led lighting company.
Recognizing growing customer interest, the company gradually expanded into the direct-to-consumer (D2C) segment, bringing its portable and decorative lighting products into Indian homes.
Building a Sustainable and Scalable Supply Chain
A key turning point in Rosha India’s journey came with its appearance on Shark Tank India, where the founders presented their brand as a scalable blend of utility and design. Their pitch highlighted strong demand, clear product-market fit, and the versatility of their rechargeable lamps for both commercial and residential use.
The exposure from the show significantly boosted brand awareness and customer interest. The founders secured a deal on the show, further strengthening the company’s growth trajectory and market credibility.
Following this recognition, Rosha India focused on expanding its reach and strengthening backend operations. The brand continued innovating with new designs while improving product durability and finish. With an increasing emphasis on local manufacturing, the company worked towards building a more sustainable and scalable supply chain.
Its portfolio expanded to include luxury table lamps, ambient lighting solutions, and customized lighting products, catering to a wide range of customers-from hospitality businesses to urban households.
Balancing Aesthetics
and Practicality
Today, Rosha India continues to grow as a design-first lighting brand in India. Its products are used across thousands of commercial spaces and homes, reflecting its successful transition from a niche hospitality solution to a broader lifestyle brand.
The founders have maintained a careful balance between aesthetics and practicality, ensuring that each product delivers both visual appeal and everyday usability.
What truly sets Rosha India apart is its ability to turn a simple, real-world problem into a scalable business opportunity. By combining thoughtful design, portability, and modern technology, the brand has created a unique space in the lighting industry-proving that even the most traditional categories can be reimagined with the right vision and execution.
