Jaipur | Rajshree Upadhyaya | In 2022, Meghna Khanna launched The Bindi Project, a premium designer bindi brand that has successfully revived an age-old Indian tradition while making it relevant for a new generation of women. After spending nearly two decades building expertise in design, styling, and handcrafted products, Meghna embarked on a journey to redefine one of India’s most iconic accessories. Her vision was simple yet powerful-to restore the bindi as a symbol of culture, identity, and self-expression. At a time when bindis had largely become inexpensive, disposable fashion items, Meghna believed they deserved the same level of craftsmanship, storytelling, and design attention as any premium fashion accessory. Her mission extended beyond selling products; it was about celebrating India’s rich heritage while embracing contemporary design.
The Bindi Project quickly carved out a niche by introducing handcrafted designer bindis, reusable bindis, and premium statement pieces inspired by Indian textiles, traditional art forms, and modern fashion. Every collection reflected meticulous craftsmanship, encouraging customers to see the bindi as more than just a decorative sticker. Instead, it became a meaningful expression of personal identity that complemented both ethnic attire and contemporary fashion. Drawing on her extensive design experience, Meghna created products that celebrated Indian craftsmanship while appealing to consumers seeking unique, high-quality accessories with cultural significance. When Meghna appeared on Shark Tank India Season 5, she presented her vision before the panel of investors and brought national attention to her brand. During her pitch, she passionately explained that the bindi is not merely an ornament but an integral part of India’s cultural identity that deserves to be reimagined for modern consumers.
Strengthening Its Position in the Premium Lifestyle Segment
The Sharks appreciated her determination, creativity, and commitment to preserving India’s cultural heritage. They acknowledged that she had built a distinctive brand with a loyal customer base and a meaningful purpose. However, concerns were raised regarding the scalability of a business centered on handcrafted products and serving a niche market.
Despite an engaging discussion and positive feedback on her entrepreneurial spirit, Meghna left the show without securing an investment. Rather than viewing the outcome as a setback, her appearance on Shark Tank became a significant opportunity to introduce The Bindi Project to a much wider audience. The nationwide exposure substantially increased brand awareness and further strengthened its position in the premium lifestyle segment. Remaining committed to quality over mass production, Meghna continued expanding her collections. Her focus remained on artisan-inspired bindis, designer reusable bindis, and limited-edition handcrafted collections that showcased India’s rich artistic traditions while maintaining contemporary appeal.
The Project Continues to Grow as an Active Business
Today, The Bindi Project continues to operate as a thriving business with a growing customer base and a strong online presence. The company regularly launches new collections while staying true to its mission of celebrating Indian heritage through thoughtfully designed products. Meghna Khanna’s entrepreneurial journey demonstrates that success is not always measured by securing investment on television. Sometimes, it lies in building a brand with a clear purpose, preserving a cultural legacy, and creating products that deeply resonate with people. Through The Bindi Project, she has successfully transformed the humble bindi into a premium lifestyle statement, proving that tradition and innovation can coexist while inspiring a new generation to embrace one of India’s most enduring symbols of identity and culture.
