Business Remedies | Rajshree Upadhyaya | Popcorn & Company began as a quiet concession stand dream and evolved into a brand that turned an everyday snack into a delightful experience. It was founded and led by Vikas Suri, whose roots in hospitality run deep. Suri spent several years supplying popcorn machines, kernels, and seasonings to cinemas and restaurants before deciding to package that expertise into a consumer brand. This move brought handcrafted gourmet popcorn and innovative flavors into homes and parties.
The shift from a behind-the-scenes supplier to a front-facing brand gave Popcorn & Company its lively, festive, and quality-focused identity. The brand’s exact founding year varies across profiles-some trace it back to 2017 when the consumer-facing line launched, while others cite 2020, when it was formally incorporated under Crackle Foods Pvt. Ltd. This blurred timeline reflects how many entrepreneurs evolve publicly-testing flavors and formats until a brand identity clicks with customers.
A Distinct Identity Built Through Product Language
What truly distinguishes Popcorn & Company is its product language-bold yet familiar. From salted caramel to regional flavor twists, the brand packages celebration and indulgence together. It sells butterfly and mushroom popcorn, popcorn kernels, “movie night” kits, seasoning, and flavor kits, all designed to help customers recreate a theatre-style popcorn experience at home.
These product lines helped the brand expand into retail platforms and gift tins, making it appealing for both festive gifting and casual snacking. The brand’s Shark Tank India moment further amplified its reach-Vikas Suri pitched Popcorn & Company in Season 3, capturing the sharks’ attention and reportedly securing Rs. 75 lakh in funding, structured through a mix of equity and royalty terms. The television spotlight boosted brand awareness and renewed focus on distribution and franchise opportunities.
Expanding Into E-Commerce and Gifting Ranges
After the show, Popcorn & Company continued to grow through a combination of online storefront activity, marketplace listings, and visible social media presence, signaling steady progress. Its active Instagram and official website, featuring franchise details and product listings, indicate that the brand remains operational and commercially active-not just a one-time TV success.
The brand also carved its space in e-commerce portals and gifting categories, sustaining the momentum gained post-Shark Tank. Beyond numbers and deals, Popcorn & Company’s story is about transforming industry know-how into consumer rituals. Suri’s background in concessions helped refine choices around shelf life, flavor balance, and presentation, ensuring every small cone or gift tin feels like a mini celebration. Whether sold as a snack, a gift, or a party centerpiece, the brand emphasizes taste, ritual, and convenience-turning what was once a cinema counter treat into a curated, modern lifestyle product.
A Strong Presence in India’s Snacking Space
At its core, Popcorn & Company can be best understood as a hospitality-born snack venture, formalized under Crackle Foods and scaled up through television exposure. It continues to sell its core gourmet popcorn lines, along with associated kits and seasonings, across online and retail channels. The company remains active and is steadily expanding its footprint in India’s snacking industry, bringing flavorful innovation to a market that loves to celebrate food.
Written & Edited By:
Rajshree Upadhyaya
