Rajshree Upadhyaya | Business Remedies | By turning salon-quality nails into a ready-to-use format, Anushka Rele launched Polish Me Pretty with a deep understanding of the beauty space and carved her own niche. Many women dislike the hassle of salon manicures-it’s time-consuming, expensive, and often inconvenient. In mid-2022, at the beginning of her journey, she started experimenting with handmade nail sets. What began as a home experiment soon evolved into a larger vision: to recreate the salon manicure experience with stylish, reusable press-on nails-without appointments, waiting, or effort.
She designed various types of easy-to-apply, reusable nails based on a simple concept: press-on nails. Over time, the collection expanded to include fun kids’ nails, unique style-oriented designs, complementary accessories, and decorative elements. The expanding catalog reflected a strong belief-nails can be fashion accessories: expressive, interchangeable, and affordable without compromising style.
Shark Tank Spotlight Brought Rapid Recognition
The true turning point for Polish Me Pretty came when Anushka appeared on Shark Tank India Season 3. Confident and prepared, she explained her brand’s core idea-removing the hassles of salon visits with high-quality, ready-to-wear nails. Her pitch resonated with the audience, and investor Piyush Bansal recognized the growing demand for affordable, convenient self-care solutions. He offered exactly the investment she sought, demonstrating full faith in her business model.
The Shark Tank spotlight brought her instant recognition. Overnight, social media buzz increased, orders surged, and collections started selling out. For a new direct-to-consumer beauty brand, this was exactly the exposure needed. A high-profile investor’s endorsement validated Polish Me Pretty’s approach-nails as fashion: quick, accessible, and youthful.
A Compact, Modern Beauty Business
In the months after the show, Polish Me Pretty continued operating actively. Public records show the brand’s trademark registration dates back to August 2022, and its digital storefront remains live with multiple collections and active inventory. These signs-along with consistent social media activity and customer engagement-strongly indicate that the company is still functioning, fulfilling orders under its founder’s leadership.
Today, Polish Me Pretty is a compact, modern beauty business built on a blend of design, convenience, and youthful energy. Its signature offerings-press-on nails and related nail accessories-remain at the core, allowing customers to switch up their style easily without visiting a salon. With a smart mix of social commerce, influencer-friendly products, and timely television exposure, the brand has carved a distinct place in India’s growing beauty landscape.
Written & Edited By:
Rajshree Upadhyaya
