Rajshree Upadhyaya | Jaipur | Business Remedies| April 06,2025 | Siddharth Dungarwal’s entrepreneurial journey is a tale of passion, perseverance, and adaptability. At just 18, he stepped into the world of business with a modest 400-square-foot retail store. Coming from a family rooted in jewelry retail, he was exposed to the nuances of business early on. However, his fascination with fashion and textiles pulled him towards the apparel industry. Over the years, he gained extensive experience in textile manufacturing, a skill that would later shape his path as an entrepreneur.
In 2019, recognizing the demand for trendy yet affordable men’s fashion, he launched Snitch, initially operating as a business-to-business enterprise. The company manufactured and distributed stylish apparel to various retailers across India. While this model worked in the beginning, the sudden arrival of the COVID-19 pandemic in 2020 disrupted traditional retail networks. Snitch found itself with excess inventory and an uncertain future. Instead of retreating, Siddharth took a bold step and transitioned Snitch into a direct-to-consumer brand by launching an online platform. The shift to e-commerce allowed Snitch to bypass middlemen, directly reaching consumers who sought fresh and fashionable apparel at competitive prices.
What started with just 35 products soon gained momentum as young, fashion-conscious buyers resonated with Snitch’s aesthetic. The brand quickly became known for its fast-paced approach to trends, offering high-quality, stylish pieces that aligned with the ever-evolving fashion landscape. By 2021, Snitch was processing an average of 900 daily orders, with a strong 35% customer return rate, reflecting the brand’s growing popularity. To meet this rising demand, the company expanded its warehousing capacity from a modest 200-square-foot space to a sprawling 15,000-square-foot facility, ensuring seamless order fulfillment and logistics.
While online retail provided exponential growth, Siddharth understood the importance of an omnichannel presence. After launching its second store in 2024, Snitch embarked on an aggressive expansion strategy, rolling out 34 new stores within just eight months. Siddharth firmly believed that while digital platforms offered convenience, physical stores provided customers with the opportunity to touch, feel, try, and buy, fostering trust and enhancing their overall shopping experience.
The brand’s rapid ascent caught the attention of investors, and in 2023, Siddharth appeared on Shark Tank India, presenting Snitch’s success story to a panel of business leaders. His pitch impressed all five sharks, securing a joint investment that not only infused capital into the company but also significantly boosted its credibility in the highly competitive fashion market. Building on this momentum, Snitch went on to raise Rs. 110 crore in Series A funding in December 2023, led by IvyCap Ventures. This major investment opened doors for further expansion, strengthening its supply chain and paving the way for its entry into international markets.
Innovation has been at the heart of Snitch’s success. In late 2023, the brand collaborated with EcoReturns to integrate AI-powered technology, streamlining product returns and enhancing customer satisfaction. To stay ahead in the fast-fashion industry, Snitch adopted a strategy of launching fresh designs every 25 days, ensuring that customers always had access to the latest trends. Looking ahead, Siddharth envisions taking Snitch public within the next three years and aims for the brand to achieve half a billion dollars in revenue by FY30. With plans to expand further in major cities like Mumbai, Hyderabad, Pune, and Surat, as well as venturing into global markets, Snitch is well on its way to becoming a dominant force in men’s fashion.
Siddharth’s journey from a small retail store to building one of India’s fastest-growing fashion brands is a testament to his vision, resilience, and strategic acumen. His ability to adapt, innovate, and push boundaries has positioned Snitch as a brand that not only keeps pace with the evolving fashion industry but also sets new standards within it. With a strong foothold in the market and ambitious goals for the future, Snitch is rapidly emerging as India’s answer to global fast-fashion giants, all led by an entrepreneur who dared to redefine men’s fashion.
Written & Edited By:
Rajshree Upadhyaya
