Trajectory was founded in 2019 in Delhi by Raghav Mahajan and Himanshu Verma, two IIT Delhi graduates who shared a common frustration with uncomfortable travel and seating experiences. The idea did not emerge from a business plan or market report but from personal inconvenience during frequent trips, where neck pain, poor posture, and the lack of affordable ergonomic products were constant companions. What began as an attempt to design a better sleeping and support solution for themselves slowly evolved into a consumer brand when friends and early users began asking for the same products, pushing the founders to formalize their experiments into a business called Trajectory.
In its early phase, Trajectory focused on designing products that solved real comfort problems without inflating prices. The founders paid close attention to material quality, posture science, and long-term usability, ensuring that every item delivered functional value rather than cosmetic appeal. The brand’s first traction came through online marketplaces, where customers responded positively to products that felt practical and durable. Over time, Trajectory expanded its catalogue to include travel neck pillows, car neck rest cushions, lumbar support cushions, office seat cushions, and bed pillows, all built around ergonomic support and daily comfort.
As demand grew, Trajectory positioned itself as a comfort-first lifestyle brand rather than a generic accessories seller. Its products began reaching a wide consumer base, including frequent travelers, office professionals, long-distance drivers, and people working from home. The brand gradually strengthened its footprint across major e-commerce platforms and select offline touchpoints such as airport retail outlets, reinforcing its visibility among travel-focused consumers. Customer feedback and repeat purchases played a critical role in shaping new designs and refining existing products, allowing the company to scale organically without losing focus on quality.
Trajectory entered the spotlight when Raghav Mahajan and Himanshu Verma appeared on Shark Tank India Season 4, where they pitched their comfort accessories business to the investors. The pitch drew mixed reactions, with several Sharks questioning differentiation and branding clarity in a category crowded with similar products. The discussion became intense as the founders attempted to articulate their long-term vision while defending their financial performance and margins. Despite the scrutiny, the company’s revenue traction and operational discipline stood out, leading Ritesh Agarwal to invest ₹50 lakh for 3 percent equity along with ₹50 lakh as debt, marking a pivotal moment in Trajectory’s growth journey.
Post the show, Trajectory continued to expand its product ecosystem, adding categories such as maternity pillows, knee support cushions, and enhanced orthopedic comfort products aimed at improving posture and recovery. The brand refined its positioning, focusing more sharply on everyday comfort rather than just travel accessories. Its online presence remained active with consistent product availability, customer engagement, and catalogue updates, clearly indicating that the company is currently operational and actively selling in 2026.
What makes Trajectory’s story notable is its grounded approach to building a consumer brand in a price-sensitive market. Instead of chasing trends, Raghav Mahajan and Himanshu Verma stayed rooted in the idea that comfort products should be functional, accessible, and thoughtfully designed. From a small idea born out of personal discomfort to a nationally recognized brand with a wide product range, Trajectory reflects a steady entrepreneurial journey shaped by iteration, criticism, and persistence, all while staying focused on making daily life more comfortable for Indian consumers.
