Jaipur | Rajshree Upadhyaya | Megha Sarayan has carved a unique identity in India by turning her passion for baking into a mood-based dessert brand, Modge. Her journey began as a simple interest after attending baking workshops, but gradually evolved into something more meaningful as she started experimenting and sharing her creations with friends and family. Encouraged by the positive response, she took her first entrepreneurial step in 2017 by launching her venture under Land of Cakes Private Limited, which later became widely known as Modge.
In the early days, the business was small and largely driven by personal networks and word-of-mouth. Until 2021, Megha managed both her studies and the venture simultaneously, before making the bold decision to pursue it full-time. This shift proved to be a turning point, allowing her to focus on scaling the brand, improving operations, and building a strong identity.
It was during this phase that Modge was formally shaped-a name inspired by “mood” and “indulge,” reflecting a deeper strategy of connecting desserts with emotions rather than just occasions. The brand offers a curated range of vegetarian desserts, cakes, and savoury products designed to meet the preferences of modern consumers. Its standout offerings include eggless cakes, vegan desserts, gluten-free treats, and sugar-free options, making it accessible to people with diverse dietary needs. Instead of positioning itself as just another bakery, Modge has built its identity around moods, linking its products with emotions like celebration, comfort, and cravings.
Building a presence in Kolkata and expanding to Hyderabad
As demand grew, the company adopted a hybrid expansion strategy through cloud kitchens and café-style outlets, enabling it to scale efficiently while maintaining product consistency. The brand established a strong presence in Kolkata before expanding to Hyderabad. It also embraced a digital-first approach for orders and customer engagement, with a significant portion of its revenue coming from online channels-reflecting a broader shift towards convenience-driven food consumption.
Over time, Modge has served a growing customer base and built a strong connection with a young audience seeking premium yet accessible dessert options. This consistent growth and clear brand positioning eventually led to its appearance on Shark Tank India Season 3, where Megha presented her business to investors. She asked for Rs. 1 crore in exchange for 4% equity, valuing the company at Rs. 25 crore.
The pitch sparked discussions around differentiation and scalability in a competitive dessert market, but Megha stood out for the clarity of her vision and strong growth numbers. Ultimately, Anupam Mittal offered Rs. 1 crore for 9% equity, and Megha accepted the deal-bringing both capital and strategic guidance to the business.
Focusing on deeper customer connections
After the show, Modge saw a surge in visibility and demand, accelerating its growth trajectory. The brand has continued to strengthen its operations, enhance customer experience, and build a robust omnichannel presence. It remains active and continues to expand, with plans to enter new markets and deepen its connection with customers.
What makes Modge’s story compelling is not just its financial growth or television exposure, but how clearly it transformed a personal passion into a distinctive brand. Megha Sarayan’s journey demonstrates how a simple idea-when backed by consistency and a deep understanding of evolving consumer behavior-can grow into a strong and impactful business in India’s competitive food and beverage landscape.
