Business Remedies | Rajshree Upadhyaya | Indigifts began as a simple idea-blending craft with commerce. Within just a few years, it has become a well-known name in India’s booming gifting space. In 2017, Nitin Jain and Divya Jain founded the company in Jaipur with the aim of celebrating Indian craftsmanship and making gifting more thoughtful and culturally rooted. Starting in Rajasthan helped them stay close to local artisans and traditional design sensibilities while combining them with modern aesthetics.
What makes Indigifts truly stand out is how it transformed a sentimental concept into a wide range of personalized gifts, artisan-made home décor and gifting products that reflect emotions deeply connected with special occasions. From cushions, mugs and wall hangings to festive hampers and corporate gifting solutions – every product was designed to tell a story. Over time, the catalog expanded to thousands of SKUs, reflecting both variety and a deep understanding of customer preferences. The brand’s focus on personalization set it apart in a crowded online gifting market, while scalable production ensured it could meet large corporate and festive demand – without losing its emotional edge.
Created an Emotional Connection Between Buyers and Makers
Indigifts’ growth was fueled not just by expanding products, but also by storytelling and community-building. The founders created an emotional connection between buyers and artisans by sharing stories around festivals, relationships, and the art of gifting. Behind every product were skilled artisans whose livelihoods grew through consistent work and meaningful support.
This balance of commerce and compassion helped Indigifts stay rooted while moving forward. The company claims to have impacted hundreds of artisans since inception and processed millions of units – a testament to its growing influence and ethical business outlook.
A defining moment in the Indigifts journey came when the founders appeared on Shark Tank India Season 3. Their pitch impressed investors and they secured Rs. 50 lakh for 4% equity from Ritesh Agarwal and Vineeta Singh. The deal brought not only capital, but nationwide credibility, mentorship, and visibility. After the show, Indigifts experienced a surge in recognition, and more customers discovered its unique blend of creativity and culture-driven design. The founders’ story – building a brand rooted in emotion and craftsmanship – deeply resonated with audiences seeking authenticity in modern gifting.
A Nationwide Movement to Celebrate Emotions
Today, Indigifts continues to operate actively – with an updated website, steady flow of orders, and regular social media activity. Its headquarters remains in Jaipur, where the design and operations teams work closely with artisans and suppliers. The company’s continued growth and visibility show that the business is evolving and thriving. For those who believe in meaningful gifting, Indigifts demonstrates how a small dream from Jaipur became a nationwide celebration of Indian emotions, craftsmanship, and thoughtful expression – one gift at a time.
Written & Edited By:
Rajshree Upadhyaya
