Charu Bhatia | Jaipur | The IIFA Awards is one of the most extravagant and prestigious events in the global film industry. The Silver jubilee of IIFA awards is going to be held in the Pink City, Jaipur on 8 and 9 of March. What is better than having it in your own city!! Stardom of Jaipur is awaiting this glorious event and so is the business class and tourism clan of the town and the state. Let us first know what is IIFA, actually!
All about IIFA!
The International Indian Film Academy Awards, popularly known as IIFA, is an annual awards ceremony for Hindi Cinema. The winners of the awards are decided by fans, who choose their stars online and vote for actors from the Indian Hindi film industry. Started in 2000, the ceremony is held in different countries around the world every year, with its first edition held in London. Since 2000, the event has expanded from a one-night event to a three-day celebration, hosting various events and activities relating to the Indian film industry.
This Time in Jaipur
The 25th edition of IIFA awards is happening atJECC in Jaipur. This has brought significant benefits to Rajasthan as the Pink City will get an opportunity to showcase its rich cultural heritage and stunning architecture. Hosting IIFA in this heritage-rich state will enhance its global recognition, boost tourism, and drive economic growth. The merging of Bollywood with Rajasthan’s majestic palaces, heritage and culture will elevate the state’s cultural identity, leaving a lasting impact on its development and global image.
Hosting of IIFA: Benefits to local Economy and Tourism of Rajasthan
Economic Boom: Rajasthan will be benefitted from hosting of IIFA as it will stimulate local businesses, creating jobs in hospitality, infrastructure, and event management, and increasing demand for products and services in retail, food, and transportation. The local bazaars are already blooming with its indigenous cultural products and services as the vibrations of stars happening to be in Jaipur is exciting the local businessman in the forecast of increased sales of their products.
Cultural Showcase and Global Exposure: The event will highlight prominently Rajasthan’s traditions, from folk music and dance to local crafts, which will aid in promoting cultural preservation and attracting international attention.Media will showcase Rajasthan as a premier destination, which will draw attention of more tourists and business investments to the state. Jaipur’s historical sites such as Hawa Mahal, Nahargarh Fort, Amer fort, Jaigarh fort might be visited by one of the stars of the film industry. Not only that, there are apprehensions that the film stars could also drive their ways down in the local streets of Jaipur, which will display the majestic grandeur of the lanes and the vibrant hues of ‘Jaipuri things.’ As Jaipur and Rajasthan make a greater mark in the international map due to hosting of IIFA, there are chances that there will be more inflow of tourism to the city in the coming times. Besides, Jaipur can also be act as a golden fishery for business community, who can think of organising and setting up more businesses in Rajasthan. An appreciation can also be rendered to the hosting of Rising Rajasthan, recently. Not only this, IIFA will strengthen ties between Rajasthan and Bollywood, potentially attracting more film shoots to the region and offering opportunities for local talent. A local film city is being developed in Jaipur, which could also get an added layer of encouragement with IIFA in the town. From the point of view of networking for businessmen, the event provides an exceptional platform for professionals from various industries to network, fostering new business collaborations and enhancing the state’s role in global entertainment.It is an international event and government is promoting it as this will thrive huge economic, social and cultural benefits to Jaipur and in turn, Rajasthan. Some local artists can also get a chance to showcase their talents and skills in front of big stars or could be a motivating/ inspiring figures to the young, raw and talented artists of the city and state. All in all, IIFA in Jaipur is definitely going to boost tourism, drive economic growth, promote culture, and amplify Rajasthan’s position as a global destination.
