Rajshree Upadhyaya | Business Remedies | Under a public mission to help people quit tobacco, Gurseet Singh established Smotect, creating a unique identity by blending science with Ayurveda. His journey began as a personal vow, evolved into a public mission, and ultimately grew into a purposeful enterprise. What started as a decade-long personal struggle to quit tobacco and the grief of losing a friend to lung cancer transformed into an innovation engine rooted in Ayurvedic and clinical science. Singh spent years testing Ayurvedic formulations through clinical trials until he arrived at a multi-herbal blend-not intended to replace nicotine, but to restore balance and reduce the biochemical pull of addiction.
This is the core story behind Smotect’s message, and the reason the brand presents its flagship products-Azaadi Natural Tablets and Azaadi Pop Tablets-not as substitutes for addiction, but as pathways to freedom from it. The brand expanded its narrative on screen when Smotect appeared on Shark Tank India. During the pitch, the founder presented the product, scientific research claims, and a bold valuation that reflected the ambition of a young company. The televised moment sparked public awareness, drew skepticism from seasoned investors, and triggered online discussions about efficacy and evidence-the kind of scrutiny essential for any health product seeking long-term credibility.
Instead of fading away from digital platforms after the show, Smotect continued to build momentum. Its website, social channels, and retail listings still reflect an active brand that continues to sell the same products featured on television.
Offers personalized smoking cessation programs
Looking into Smotect’s origins reveals that it began as a research initiative before becoming a formal business. Reports suggest it was founded around 2021, when Gurseet Singh and his team started developing formulations and conducting clinical studies. Official business records, however, indicate incorporation between 2022 and 2023. This gradual timeline mirrors the organic evolution of mission-driven startups-those that begin as a purpose before becoming a company.
From the outset, Singh’s goal was clear: to help smokers quit addiction using a nicotine-free, natural solution, without relying on alternatives that perpetuate dependency. Today, Smotect identifies as a holistic health brand offering a range of products designed to help users quit smoking naturally. Its flagship offerings-Azaadi Mix, Azaadi Natural Tablets, and Azaadi Pop Tablets-are formulated with Ayurvedic ingredients that claim to ease withdrawal symptoms, detoxify the body, and restore lung and heart health.
In addition to these products, Smotect also offers personalized smoking cessation programs, including counseling, habit tracking, and emotional support to help users overcome the psychological challenges of quitting tobacco. The brand’s message focuses not on dependence, but on empowerment-framing the act of quitting not as deprivation, but as freedom.
A reflection of a growing movement in the health and wellness sector
Smotect continues to operate actively in 2025, with its products available online and in select markets. The brand maintains a strong digital presence, consistently engaging with its audience and positioning itself as a bridge between traditional wellness and modern science.
Its journey post-Shark Tank highlights the resilience of a founder who transformed rejection and personal loss into innovation and purpose. Today, Gurseet Singh’s Smotect reflects a growing movement within India’s health and wellness space-one that blends ancient wisdom with clinical credibility to address contemporary challenges.
This is the story of how a deeply personal mission evolved into a socially relevant enterprise-uniting purpose, perseverance, and the promise of liberation from addiction.
Written & Edited By:
Rajshree Upadhyaya
