The Journey of Cream Castle’s Founders, Pranjay Mittal and Veena Mittal

Rajshree Upadhyaya | Business Remedies | Transforming home baking into a specialized cake brand, Pranjay Mittal and Veena Mittal launched Cream Castle and achieved remarkable success. Long before the brand came into existence, Veena Mittal had already started baking cakes in Farrukhabad. Her son Pranjay Mittal, an alumnus of IIT Delhi and FMS, adopted her vision, and together, they turned their shared love for baking into a full-fledged business. Cream Castle was officially established in 2013, focusing on celebration cakes and custom-made desserts.
From the beginning, Cream Castle emphasized customization and visual drama. Their customized and designer cakes-crafted with fondant, themes, and detailed decorations-make each creation look like an edible story. Over time, their menu expanded to include a wide variety of sweets and pastries, catering to customers who wanted not just a cake, but an experience.

Widespread Distribution and Digital Growth Brought National Recognition
When Pranjay and Veena presented their pitch on Shark Tank India (Season 3), they were not merely showcasing their products-they were presenting their vision of building India’s first dedicated celebration cake brand. Seeking investment, their aim was to expand beyond current outlets, scale production, and standardize processes.

Their pitch impressed the sharks, and investor Amit Jain offered them a deal. The partnership brought not just capital but much more-it gave Cream Castle national-level recognition and opened doors to wider distribution and digital growth.

After the investment, the founders focused on building systems that would accelerate growth. They worked on reducing lead time, scaling production for themed and bulk orders, and expanding their delivery radius. Today, their operations prominently include same-day delivery across multiple locations, showcasing their commitment to quality and speed.

A Blend of Craftsmanship and Operational Discipline Helped Them Thrive
What truly sets Cream Castle apart is the synergy between Veena’s handcrafted baking tradition and Pranjay’s process-driven, tech-enabled business approach. This blend of craftsmanship and operational rigor has helped them thrive in a competitive market.

Their brand now stands as a compelling example of how excellence in home baking can scale without losing its soul. The company continues to operate successfully, offering bakery products, celebration cakes, designer creations, and sweets-delivered digitally, combining the warmth of a home kitchen with modern convenience.

Their strong presence on social media and consistent customer engagement reflect a vibrant and growing business that extends far beyond their Shark Tank moment.

Written & Edited By:

Rajshree Upadhyaya