Jaipur | Rajshree Upadhyaya | When Vikas Dahiya and Praveen Mishra founded Panteazy in 2021, they were driven by a simple observation: while women’s intimate fashion had evolved into a diverse and expressive category, men’s intimate apparel remained largely unchanged. Determined to challenge this gap, the Delhi-based entrepreneurs envisioned a brand that would combine comfort, confidence, and individuality through premium intimate wear. Although the company was incorporated in 2021, its commercial operations officially began in December 2022, marking the start of a journey that sought to normalize conversations around men’s intimate fashion in India.
Panteazy positioned itself as a men-centric intimate apparel brand rather than a conventional innerwear company. Its portfolio gradually expanded to include men’s intimate wear, briefs, trunks, thongs, jockstraps, bodysuits, couple intimate wear, honeymoon dresses, and gift hampers, catering to customers looking for products that balanced comfort with personal expression. By focusing on premium fabrics, modern designs, discreet packaging, and a direct-to-consumer business model, the founders carved out a niche in a category that had received relatively little attention in the Indian market.
The startup gained nationwide recognition when Vikas Dahiya and Praveen Mishra appeared on Shark Tank India Season 5. Seeking Rs. 50 lakh for 5% equity, they valued the company at Rs. 10 crore and presented a business that stood apart from traditional fashion brands. Their energetic pitch immediately grabbed the Sharks’ attention and sparked an open discussion about the future of men’s intimate apparel in India. While the founders confidently explained the growing demand for premium and unconventional intimate wear, the Sharks questioned whether the market was large enough to support long-term scale. They also debated whether the brand’s positioning would remain niche or eventually appeal to a broader customer base.
Despite presenting a differentiated business and defending their vision with confidence, Panteazy did not receive an investment offer from any of the Sharks. The founders walked away without a deal, but the national television appearance significantly increased awareness of the brand. For a startup operating in a category that is rarely discussed openly, the exposure helped introduce Panteazy to a much wider audience and reinforced its identity as a brand willing to challenge conventional perceptions of men’s fashion.
Rather than altering its direction after Shark Tank India, Panteazy continued focusing on its original mission. The company maintained its direct-to-consumer approach while strengthening its online presence and continuing to offer its expanding range of premium intimate apparel. By staying committed to quality, innovation, and customer privacy, the founders sought to build trust in a market where purchasing intimate products online often requires discretion and confidence.
As of 2026, Panteazy is operational and continues to sell its products through its official online platform. Although it did not secure funding on Shark Tank India, the company remains active in India’s growing direct-to-consumer fashion ecosystem. Vikas Dahiya and Praveen Mishra’s journey demonstrates that not every entrepreneurial success depends on closing an investment deal. Instead, Panteazy has continued building its brand by addressing an underserved category, embracing a distinctive identity, and steadily expanding awareness of men-centric intimate apparel in the Indian market.
