Jaipur | Rajshree Upadhyaya | When Aseem Khanduja founded Twin in 2025, he was trying to solve a problem that millions of online shoppers face every day. People often hesitate before buying clothes online because they are unsure whether an outfit will suit them or fit them well. An IIT Delhi alumnus with a keen interest in artificial intelligence and consumer technology, Aseem believed shopping could become far more personal if customers could see themselves wearing an outfit before placing an order. This idea led to the creation of Twin, a Gurugram-based startup that uses AI to create a digital version of a shopper and transform the online fashion experience.
Twin’s business revolves around AI-generated digital avatars, virtual try-on technology, and an AI-powered fashion discovery platform. Users upload their photos, and the platform creates a personalized avatar, known as a Twin, that closely resembles their appearance and body type. The avatar can then be used to try on clothes virtually, allowing shoppers to visualize outfits before making a purchase. By helping consumers make informed decisions, the startup aims to reduce one of the biggest challenges in fashion e-commerce-high return rates caused by sizing and fit issues.
The concept quickly attracted attention because it sits at the intersection of artificial intelligence, fashion, and social commerce. Rather than becoming another online fashion marketplace, Twin is attempting to create a new shopping layer where consumers interact with their digital selves. The platform envisions a future where people discover an outfit online, instantly see how it looks on their avatar, and purchase it with confidence. This approach could fundamentally change how consumers shop, making the process more immersive and personalized.
Twin’s ambitious vision took center stage when Aseem appeared on Shark Tank India Season 5. He entered the tank seeking Rs. 60 lakh in exchange for 1% equity, valuing the company at Rs. 60 crore. The pitch immediately stood out because it addressed a universal consumer pain point through cutting-edge technology. The Sharks were intrigued by the startup’s ability to combine AI with fashion and create a product that could potentially reduce returns while improving customer satisfaction.
After discussions and negotiations, Aseem struck a deal with Aman Gupta. The final agreement was Rs. 80 lakh for 2% equity, valuing Twin at Rs. 40 crore. While the valuation was lower than the founder’s initial ask, the investment brought not only capital but also strategic support from one of India’s most prominent consumer brand builders. The deal marked an important milestone for the young startup, validating its vision at a very early stage of its journey.
What makes Twin particularly fascinating is the speed at which it has captured attention. Founded only months before its Shark Tank appearance, the company positioned itself as part of a new generation of Indian startups using artificial intelligence to reshape everyday experiences. Its focus is not just on selling fashion but on creating confidence for shoppers, enabling them to make better choices through technology.
As of 2026, Twin appears to be operational and actively building its platform. The company continues to maintain an active presence in the startup ecosystem and is widely recognized as an emerging AI fashion-tech venture. Although it is still in the early stages of growth, Twin’s story illustrates how a simple yet relatable problem can inspire innovation. With Aseem Khanduja at the helm and a vision centered on personalization, the startup is attempting to redefine online shopping by ensuring that consumers no longer have to imagine how an outfit will look on them-they can see it for themselves before they buy.
