BR Team | Pune, February 28 | Kinetic Green Energy and Power Solutions Limited, a pioneer in electric vehicles in India, has designed a new television campaign for E-Luna. Rooted in the concept of famous ‘Chal Meri Luna’ tagline, this campaign brings a new perspective tosustainable mobility while focusing on the commitment to innovation in transportation. The E-Luna embodies the same attributes as its earlier version but is now powered by electricity and modern standard technology. The E-Luna, an all-electric two-wheeler, is designed to meet the requirements ofboth urban and rural India, offering an eco-friendly and cost-effective mobility solution. It has set a new benchmark in the electric two-wheeler segment, combining efficiency, performance, and sustainability. Launched in 2024, the E-Luna has made a powerful impact on the electric vehicle market, withover 25,000 units already running on the roads.
Key Features of E-Luna as described in the campaign
1. Ability to cover impressive long-distance range on a single charge of its battery, itsversatility as a daily commuting vehicle and robust load-carrying capacity, makes itideal for Indian roads.
2. E-Luna achieves a top speed of 50 km/h, making it perfectly suited for inter-city and semi-urban traffic conditions. Its battery, motor,and controller ensure durability, making it resistant to water and dust, for enhanced performance across all weathers.
3. Further, the E-Luna features a dual-tubular, high-strength steel chassis, enhancing durability and stability, while adding a modern aesthetic
similar to that of premium motorcycles.
4. Designed for various purposes, it boasts a 150 kg payload capacity, making it suitable for both personal commuting and business applications, including last-mile delivery services.
5. Safety and convenience features include a combi-braking system, telescopic front suspension, large 16-inch wheels for extra stability, a USB charging port, a detachable rear seat for improved flexibility, and a side stand sensor.
Speaking on the occasion of the launch, Ms. Sulajja Firodia Motwani, Founder and CEO, Kinetic Green said,тАШтАШThis campaign is a celebration of the grand Luna legacy while positioning the E-Luna as thefuture of personal mobilityтАЩтАЩ.
The E-Luna is more than just an electric two-wheeler, it is an example of progress, sustainability, and innovation. With its excellent features,range, and smart technology, the E-Luna is set to revolutionise the EV market by offering an eco-friendlyalternative to conventional fossil fuel-based two-wheelers. Our vision is to make the E-Luna apartner in progress for individuals and businesses alike.”
Like the original Chal Meri Luna campaign, the new campaignis also led by the advertising legend, Mr. Piyush Pandey of the Ogilvy Group. It will also present three new television commercials, and aims to connect with the audiences.
Mr. Piyush Pandey, Chief Advisor for the Ogilvy Group, said, “Reviving the Luna brand with amodern twist was both a challenge and a privilege for the Group. Our ‘Chal Meri Luna’campaign made Luna a cultural icon. Now, Mr.Arun Firodia’s daughter Sulajja Firodia is driving this legacy forward. The new campaign for E-Luna has been crafted by 82.5 Communications, which is part of the OgilvyGroup, and it merges nostalgia with new-age mobility through three light-heartedTVCs.”
