Business Remedies | Rajshree Upadhyaya | June 17, 2025 | With a blend of technical expertise, marketing skills, and spiritual devotion, Sandeep Sharma made his mark by co-founding Donatekart. He successfully brought traditional practices into the digital world through Devseva. Sandeep grew up in Jaipur with a keen curiosity for technology and service, later earning a B.Tech degree in Chemical Engineering from VNIT Nagpur. His brief but impactful professional stint at Vedanta Group paved the way for a career driven by purpose instead of tradition.
In 2016, Sandeep co-founded Donatekart, a crowdfunding platform that disrupted the traditional NGO donation model. As CMO, he led initiatives to create a trustworthy platform where people could directly donate essential items to verified non-profit organizations. His leadership and storytelling ability helped Donatekart grow into a recognized platform valued for its transparency and impact.
Eventually, he was recognized in Forbes’ 30 Under 30. This experience not only honed his digital marketing skills but also deepened his conviction in creating technology-driven solutions for community service. However, it was his spiritual calling that led to his most transformative venture.
In 2021, Sandeep, alongside co-founders Anil Kumar Buddala and team, launched Devseva in Hyderabad. At the intersection of devotion and digital innovation, Devseva aims to bring India’s rich spiritual heritage online and make rituals accessible to all, regardless of their geographic location or circumstance. For the millions of Hindus who find it difficult to visit temples, Devseva offers a lifeline – from live-streamed ceremonies and online service booking to home delivery of prasad – all performed by priests following traditional rituals.
Over 200,000 Online Services Delivered
Starting with a small team and limited funding, Devseva quickly gained momentum. By the start of 2025, it had facilitated over 200,000 online services and formed partnerships with major temples, emerging as a trusted name in the growing faith-tech ecosystem. The platform’s backend infrastructure supports real-time participation, convenient booking, and payments – making devotion a matter of just a few taps on a smartphone. In a $100 billion religious services market, much of which is still predominantly offline, Devseva stands out as a quiet yet significant disruptor. Sandeep’s unique blend of technical prowess and digital strategy has enabled him to create a platform with a smooth user experience while honoring the authenticity of ceremonies. His careful oversight, from high-definition video streams of ceremonies to culturally sensitive content, maintains tradition while educating and engaging users. Currently, a team of 30-35 priests, developers, logisticians, and content creators collectively foster a shared spirit of reverence.
Bringing Digital Innovation to Rural and Urban Homes
Inspired by his experience with Donatekart, Sandeep applies the same purposeful approach to Devseva. He understands that credibility is key in matters of faith. This feeling permeates everything – from the platform’s relationships with temples to its customer service. Devseva is not just a service; it’s a movement, preserving India’s rich spiritual heritage while redefining its practice in the digital era. Looking towards the future, Sandeep plans to expand Devseva’s range of services, adding interactive virtual ceremonies, diaspora-specific services, and more immersive devotional experiences powered by Artificial Intelligence. As the diaspora grows and digitization reaches both rural and urban homes, Devseva’s mission of preserving and promoting this rich tradition for future generations stands strong.
Making the Past Meaningful in the Future
Sandeep belongs to a rare breed of innovators who pursue their ventures not just for scale, but for the soul. From empowering NGOs through Donatekart to redefining the way people connect with their temples through Devseva, his trajectory is a testament to purpose-driven innovation. Through his work, Sandeep is not only modernizing the rituals of the past but also ensuring that they inspire, bring peace, and foster connection for future generations.
Written & Edited By:
Rajshree Upadhyaya
