Hardik Kedia Kartik Kedia Neon Attack Journey From Startup To Leading LED Neon Brand

Business Remedies | Rajshree Upadhyaya | In 2020, amidst the challenges of the pandemic, two brothers from Hyderabad, Hardik and Kartik Kedia, embarked on a journey that would redefine home and business décor in India. They founded Neon Attack, a company specializing in custom LED neon signs. Their venture was born out of a shared passion for design and a desire to bring a modern aesthetic to everyday spaces.

The idea for Neon Attack emerged when the Kedia brothers, both in their mid-20s, recognized a gap in the Indian market for stylish, energy-efficient neon signage. Drawing inspiration from global trends, they decided to create a brand that offered personalized neon signs tailored to individual tastes. Their products were not just decorative but also functional, consuming 80% less power than traditional neon gas signs and featuring a two-year warranty.

Starting with limited resources, Neon Attack quickly gained traction. By their second year, the company had achieved a revenue of approximately ₹10 crore, marking a 200% year-over-year growth. Their success was fueled by a strong online presence, with a customer base of over 12,000 and a significant following on social media platforms. The brand’s website became the primary sales channel, accounting for 70% of their revenue, while the remaining 30% came through direct inquiries.

The turning point for Neon Attack came when they appeared on Season 3 of Shark Tank India. The Kedia brothers pitched their business to the panel of investors, showcasing their innovative products and business model. The pitch resonated with the investors, leading to a deal where they secured ₹50 lakh for 2% equity, along with a ₹25 lakh debt at a 2% royalty until the amount was recouped. This partnership provided the company with the capital and mentorship needed to scale their operations.

Following the success on Shark Tank India, Neon Attack expanded its product offerings and enhanced its manufacturing capabilities. The company continued to innovate, introducing new designs and collections that appealed to a broad audience, including home décor enthusiasts, businesses, and event organizers. Their commitment to quality and customer satisfaction solidified their position as a leader in the neon signage industry in India.

As of October 2025, Neon Attack remains operational and continues to thrive. The company has maintained its headquarters in Hyderabad and has grown its team to include over 11 employees. They continue to serve a diverse clientele across India, delivering customized neon signs that add a touch of vibrancy to various spaces.

In conclusion, Neon Attack’s journey from a modest startup to a prominent player in the Indian décor industry is a testament to the vision and determination of its founders. Hardik and Kartik Kedia have not only illuminated spaces but have also inspired a new wave of entrepreneurs to pursue their passions and innovate within their industries.

Written & Edited By:

Rajshree Upadhyaya