Alfiya Khan and Sana Khan, Founders of Bombay Closet Cleanse, Redefine Sustainable Fashion

Business Remedies | Rajshree Upadhyaya | Bombay Closet Cleanse is a women-led thrift and consignment brand founded by sisters Alfiya and Sana Khan. Established in 2021, the company emerged from a simple garage sale into a significant player in India’s sustainable fashion movement. Situated in Bandra, Mumbai, it offers a platform where individuals can shop, swap, and sell pre-loved clothing, promoting circular fashion and reducing textile waste.

The brand’s inception was rooted in the sisters’ frustration with the abundance of unused clothing in their own closets. They recognized the potential to transform this surplus into a sustainable business model. By sourcing garments from thrift stores, second-hand markets, and donations, they curated unique collections that resonated with fashion enthusiasts seeking affordable and eco-friendly options.

Bombay Closet Cleanse’s business model is centered around the principles of sustainability and community engagement. Customers can purchase curated pre-owned clothing, sell their own items, or participate in clothing swaps, fostering a circular fashion ecosystem. This approach not only provides high-quality fashion at accessible prices but also encourages conscious consumerism.

In 2024, the brand gained national attention by appearing on Shark Tank India Season 3. Seeking an investment of Rs. 1 crore for a 2.5% equity stake, the sisters presented their vision to the panel of investors. Their pitch highlighted the growing demand for sustainable fashion and the potential for scaling their operations. While the outcome of the pitch was not publicly disclosed, the appearance on the show significantly boosted the brand’s visibility and credibility.

As of October 2025, Bombay Closet Cleanse continues to operate, maintaining its commitment to sustainable fashion. The brand has expanded its presence with two physical stores in Mumbai and an online platform, allowing it to reach a broader audience. Through its initiatives, the company has successfully cultivated a community of over 5,000 customers, all united by a shared passion for sustainable fashion.
The brand’s journey reflects a broader shift in consumer behavior towards sustainability and conscious consumption. By providing a platform for pre-owned fashion, Bombay Closet Cleanse has not only created a profitable business but also contributed to the global movement towards reducing textile waste and promoting environmental responsibility.

In conclusion, Bombay Closet Cleanse stands as a testament to the power of entrepreneurial spirit and the impact of sustainable practices in the fashion industry. Through innovation and dedication, Alfiya and Sana Khan have transformed a simple idea into a thriving business that continues to inspire and lead in the realm of circular fashion.

Written & Edited By:

Rajshree Upadhyaya