Business Remedies | Shruti Kothari | Sr. News Editor | 11 June 2025 | Every now and then, you come across a story that feels both inspiring and deeply relatable. That’s exactly what happened when we sat down with Aastha Jain Agarwal. From the moment she shares her story, you realize this is someone who blends passion, mindfulness, and a genuine love for family in everything she does. Growing up surrounded by the vibrant world of textiles, Aastha turned her childhood fascination into a thriving business. But her journey is about so much more than just fashion—it’s about how she balances being a mom to twins, an entrepreneur, and a community builder, all while staying grounded in gratitude and tradition.
In this interview, she reveals the little rituals that keep her centred, the power of a supportive family, and how she’s creating spaces where women lift each other up. It’s a story full of heart, hustle, and hope—a reminder that success is as much about connection as it is about ambition.
Dive in and get inspired by a woman who proves that with the right mindset and support, you can truly have it all.
In conversation with Aastha Jain Agarwal, Founder, Pink Blue India, Pink City Moms, Biznify India
Q: You’re clearly a family person. With such a busy schedule, what’s one moment in the day you always keep just for them?
A: That’s true, my schedule can get hectic, but that doesn’t mean we can’t find ways to stay grounded. Every evening, I make it a point for all of us to sit down for dinner together. No phones, no distractions—just us. I have 12-year-old twins, a boy and a girl, and that one hour is our little island of calm. We talk, laugh, and share stories from the day. Sometimes we even sit in comfortable silence. It’s our daily reset, and I truly treasure it. It’s simple, but it means everything to me.
Q: Let me guess—running a business while raising twins must feel like managing two startups at once? How do you keep it all together?
A: Honestly, my twins have made the journey lighter, not tougher. They are each other’s built-in best friends. Same school, same stories, same silly jokes. Parenting them often feels like watching a well-synced duet.
They have grown up seeing me immersed in my work and they know it brings me joy. In their early years, I was their entire universe. Today, they understand mine too. They give me room to breathe and grow, and I return that space with love and presence. It is teamwork, just the quiet kind.
Q: How did a childhood fascination with fabrics and family businesses weave itself into the fabric of your entrepreneurial success?
A: My story is stitched together by early exposure to the vibrant world of textiles. Growing up surrounded by uncles who owned garment factories, I was captivated not just by the colours and textures of fabrics, but by the pulse of an industry that creates something from nothing. Though I was a good student, my curiosity thrived in factories and market floors.
After grade ten, I embarked on a journey of discovery. I spent my eleventh and twelfth grades visiting factories, learning about cotton, satin, and countless other fabrics, and decoding the rhythms of export and domestic trade. On the very day I took my final board exam in 2004, I launched my own company—Jaipur Handicrafts and Fashions—under my mother’s name, as I was still a minor.
The early days were a tapestry of challenges—rejections, tight budgets, and endless perseverance. To keep the dream alive, I took on part-time transcription work, reinvesting every rupee into samples and photoshoots. Then came the breakthrough—a $2,500 export order that transformed hope into reality.
Beginning with women’s apparel, my journey expanded into children’s wear after motherhood added a new dimension to my vision. Alongside building my business, I pursued a Bachelor’s in Business Administration and an MBA through distance learning, blending practical experience with academic insight to create a business as resilient and beautiful as the fabrics I first fell in love with.
Q: How did your journey into children’s fashion begin, and what story does Pink Blue India tell?
A: When my children came into my life in 2012, they inspired me to explore the world of children’s fashion, where I saw a remarkable opportunity waiting to be embraced. With years of experience in women’s apparel behind me, I realized the foundation—manufacturing, machinery, and infrastructure—was already solid. The only shift was moving from adult fashion to the joyful and imaginative realm of kids’ wear.
Thus, Pink Blue India was born, a name that reflects the very essence of childhood and the inspiration drawn from my own children. Since our inception in August 2012, Pink Blue India has evolved into much more than a brand. It stands as a testament to quality craftsmanship, thoughtful design, and a growing global presence as manufacturers, wholesalers, and retailers committed to bringing comfort and style to children everywhere.
Q: What drew you to focus on exporting?
A: (Laughing) Honestly, I have a soft spot for foreign currencies! Beyond that, I’ve found international clients to be straightforward and appreciative, which often means better value for the products we create. Exporting has opened doors to new markets and opportunities that truly excite me.
Q: Family support plays a crucial role in any entrepreneur’s journey. How has it shaped yours, and what inspired you to create the Pink City Moms community?
A: I consider myself incredibly lucky to have an extraordinary circle of supportive men—my father, brother, husband, and father-in-law—who have been my pillars throughout. My husband, who stood by me from the early days when he was my boyfriend, has been more than just a partner; he’s been my cheerleader, sounding board, and co-dreamer. From the start, we shared a crystal-clear vision of what we wanted to achieve, constantly pushing each other forward. But I know many women aren’t as fortunate. Even in well-educated families, support can falter after a setback, and dreams are often quietly shelved. Through running Pink City Moms, a vibrant community I founded, I’ve witnessed these heart-wrenching realities up close.
Pink City Moms began as a lifeline eleven years ago when my twins were just a few months old. I craved connection—a sisterhood of mothers who understood the rollercoaster of twin motherhood. What started as a humble Facebook group has blossomed into a thriving tribe of over 6,800 Jaipur mothers, bonded by empathy, strength, and shared stories that heal.
One story that still gives me goosebumps happened during the 2020 lockdown. A new mother had just delivered but was too unwell to breastfeed. Her husband reached out to our group in the dead of night. Without hesitation, a fellow mother—who herself had recently given birth—braved the pandemic’s worst to visit the hospital, breastfeed the baby, and even donate extra milk for storage. Moments like these are the heartbeat of Pink City Moms—generosity, courage, and love thriving against all odds.
Inspired by this collective power, we launched Biznify, a dynamic vertical of Pink City Moms, dedicated to nurturing entrepreneurial dreams among mothers. It’s more than a community; it’s a movement of women lifting women.
Q: How is Biznify fuelling the growth and success of women entrepreneurs?
A: Biznify burst onto the scene last year, powered by the unstoppable spirit of our Pink City Moms community—a dynamic mix of entrepreneurs, professionals, and homemakers hungry for real business connections. Built by moms for moms, Biznify sparks monthly meetups buzzing with referrals, collaborations, and genuine support to help women’s businesses soar.
As an entrepreneur myself, Biznify has been a total game changer. It gives me the spotlight to showcase my work, unlock fresh opportunities, and tap into a network that truly has my back. Today, Biznify has become a lifeline, empowering countless women to launch, grow, and thrive with confidence.
Q: What advice do you have for young and new entrepreneurs?
A: I have three simple but important pieces of advice:
- Do your homework. Before starting any business, really study your market, learn about your raw materials, and keep an eye on your competitors. Knowing the landscape well helps you make smarter choices.
- Practice gratitude. Being thankful for what you have can change your mindset and open doors you never imagined. I even teach my kids this because it’s a powerful way to stay positive and attract good things.
- Choose your company wisely. The people around you influence who you become. My husband and I support and motivate each other, and that partnership has been key to our growth. Surround yourself with those who lift you up.
And above all, be kind. Success feels so much better when it comes from a good heart.
Interviewed & Edited By:
Shruti Kothari
