Rajshree Upadhyaya |Business Remedies | Away from heavy laboratory machines, Hitarth Parikh established Hyperlab in the year 2021 by creating a practical training tool and built his position. It could work in gyms, academies and open spaces. It was started in Gandhinagar, Gujarat. It began with a simple but effective observation by its founders, made while interacting with athletes and coaches from different fields. Hitarth Parikh, an industrial designer, along with co-founders Chahil Patel and Harshit Maliwal, observed that while a lot of attention is given to strength and endurance, essential elements like reflex, agility and reaction time were often left to intuition instead of structured training.
This gap became the foundation of Hyperlab, a sportech startup built on the idea that performance can be improved through data-driven, engaging physical experiences. Hyperlab’s early phase was based on experimentation and iteration. The team spent nearly two years on research and development, working on multiple prototypes to balance accuracy, portability, durability and user experience. It is an interactive reflex training device designed to turn ordinary environments into intelligent training areas. Helios works by projecting laser-based targets that encourage athletes to react, move and respond under time pressure. As users engage in these drills, the system captures detailed metrics such as reaction speed, movement precision and response consistency.
The experience is supported by a mobile application that visualizes performance data and allows users to track progress over time. By combining physical effort with real-time analytics, Helios transforms reflex training from subjective assessment into measurable improvement.
Integration of sports science, product design and experiential technology
The training modes built into Helios are designed to feel immersive and game-like, encouraging repetition without boredom. This design philosophy reflects the founders’ belief that athletes perform best when training feels intuitive and motivating rather than mechanical. Because of this, Hyperlab positions itself at the intersection of sports science, product design and experiential technology. When Hyperlab appeared on Shark Tank India Season 3, the brand gained wider national recognition. Entering the tank with a live demonstration of Helios, the founders explained how reflex and agility training could be standardized and scaled across the sports and fitness segment. Their pitch emphasized not only the technology but also the larger vision of making high-quality training tools accessible beyond elite institutions.
The presentation generated strong interest among the sharks, who connected deeply with the product’s applications and scalability. The pitch resulted in a deal with Aman Gupta, who invested Rs. 25 lakh for 1 percent equity, valuing the company at Rs. 25 crore. This moment proved to be a major milestone for Hyperlab, strengthening the credibility of its innovation and increasing its visibility within the startup and sports communities. The Shark Tank appearance positioned Helios as a strong example of domestic hardware innovation in a market often dominated by software solutions.
A new wave of Indian startups
Since then, Hyperlab has continued to focus on refining its core offering and strengthening its brand presence in the emerging sportech landscape. The company’s story remains rooted in its original mission: bringing structure, data and excitement to a training area that has long relied purely on intuition. By centering its efforts around Helios and the philosophy behind it, Hyperlab represents a new wave of Indian startups that combine design thinking with performance science, offering athletes a better way to train, compete and progress.
