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Business Remedies | Rajshree Upadhyaya | Canvaloop Fibre emerged at the intersection of sustainability and textile innovation with an ambitious goal to transform agricultural waste into high-quality textile fibres that could replace water and energy-intensive materials. Founded in 2020 by Shreyans Kokra and Nandini Sarraf Kokra, the Surat-based company developed a proprietary closed-loop process that converts residues from hemp, flax, banana, pineapple, and other crops into fibres suitable for apparel and technical textiles.
Unlike conventional fashion startups, Canvaloop positioned itself as a B2B materials company supplying the backbone of sustainable textiles rather than finished garments. During its appearance on Shark Tank India Season 3, in the Ecopreneur Special episode, the founders presented their innovation as both an environmental and business solution. They emphasized how their technology reduced carbon emissions, conserved water, and provided farmers with an additional income source by utilizing agricultural waste that would otherwise be burned.
The pitch blended ecological purpose with strong financial reasoning. The founders disclosed growing revenues for FY 2022–23 and projected a stronger FY 2023–24, supported by increasing demand from international buyers and domestic mills. Their focus on scalability and measurable environmental impact impressed the Sharks, resulting in a rare all-shark deal of ₹2 crore for 4 percent equity. The moment marked a turning point for Canvaloop Fibre, turning a niche sustainability project into a nationally recognized business.
Following the show, Canvaloop saw a surge in visibility that translated into genuine business traction. Textile manufacturers and apparel brands began exploring its eco-friendly fibres for mainstream use. The company also expanded its operational capacity, fine-tuning its production process to meet industrial standards while maintaining the environmental integrity of its fibres. The founders continued to position Canvaloop as a bridge between farmers, manufacturers, and sustainability-focused fashion labels.
As of now, Canvaloop Fibre remains fully operational with its headquarters and manufacturing operations based in Gujarat. Company records and filings confirm that it continues to function actively, maintaining a growing list of industrial clients and partnerships. The brand continues to advocate for circular textile solutions and sustainable farming partnerships, reinforcing its commitment to transforming India’s agro-residues into globally competitive fibre materials.
The company’s post-Shark Tank journey is a story of disciplined scaling—moving from concept validation to supply-chain integration. With consistent investor support and a clear mission, Canvaloop has continued to refine its manufacturing technology, ensuring the quality of its fibres meets the rigorous expectations of global textile players.
Canvaloop Fibre’s rise encapsulates the new wave of Indian cleantech entrepreneurship—where innovation in material science meets social responsibility. Founded in 2020, it stands today as an operational and evolving enterprise that has turned agricultural waste into a symbol of India’s sustainable textile future.
Written & Edited By:
Rajshree Upadhyaya
