BR Team Jaipur | Jaipur-based AdCounty Media India Limited is a leading company operating in the advertising technology and digital marketing sector. The company has launched its IPO on the BSE SME platform to meet its capital expenditure needs, working capital requirements, unidentified acquisitions, and general corporate purposes. The Business Remedies team gathered information about the company’s business activities from its prospectus.
Business Activities:
AdCounty Media India Limited is a brand-tech company that offers comprehensive digital marketing solutions ranging from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across various industries.
Its service portfolio includes programmatic advertising, search engine optimization (SEO), social media marketing, pay-per-click (PPC), cost per acquisition (CPA), cost per sale (CPS), cost per lead (CPL), and cost per install (CPI) campaigns. These services are designed to boost sales, generate leads, and expand customer reach.
AdCounty Media India Limited operates multiple websites and also offers a programmatic advertising tool called BidCounty, which is designed to support both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
AdCounty Media India Limited has worked with renowned brands such as ShareChat, Zepto, Fi.Money, PB Fintech Limited (PolicyBazaar, PaisaBazaar), BankSathi, and MUV, executing campaigns that help enhance their user base and visibility. The company primarily operates in two business segments: advertising technology and digital marketing.
As of May 30, 2025, AdCounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Company Strengths:
- Operates on a growth-driven model with a global customer base in around 47 countries.
- Uses a mix of technology, market research, and data analytics to create successful ad campaigns.
- Backed by a qualified and experienced management team and supported by KMPs and employees.
Industry Dynamics:
The global digital advertising and marketing market was valued at USD 595.0 billion in 2024 and is projected to reach USD 1.1 trillion by 2030, growing at a CAGR of 11.0% from 2024 to 2030.
The global AdTech market size was USD 876.21 billion in 2024 and is expected to grow from USD 986.87 billion in 2025 to USD 2,547.17 billion by 2032, registering a CAGR of 14.5% during the forecast period. North America dominated the global AdTech market in 2024 with a 34.65% share. Market growth is driven by the rise of immersive advertising, extensive data availability, AI-powered insights, personalized ad experiences, and increased adoption of AR/VR for precise targeting.
In India, the AdTech market reached USD 27.30 million in 2024. Looking ahead, the IMARC Group expects the market to reach USD 238.40 million by 2033, with a CAGR of 24.20% during 2025-2033.
Digital advertising has become indispensable for modern businesses as consumers increasingly spend time online. It bridges the gap between brands and target audiences through optimized, data-driven campaigns that offer unique reach and precision. Platforms like Google Ads, Meta (formerly Facebook), and YouTube have created ecosystems where businesses can target users based on preferences, search history, and demographics. Unlike traditional advertising, digital channels allow real-time campaign performance monitoring, enabling advertisers to dynamically adjust content and budgets. The rise of mobile devices has amplified the impact of digital ads, with mobile ad spend surpassing desktop campaigns. Additionally, formats like video ads, programmatic ads, and native ads ensure seamless integration of brand messages into the user’s online experience, promoting engagement without disruption.
These facts indicate that advertising technology and digital marketing are rapidly emerging sectors not just in India but globally.
AdCounty Media India Limited stands to benefit significantly in the long term.
Promoters’ Experience
Chandan Garg, 44, is the Managing Director and Promoter of the company. He holds a Bachelor of Science degree in Biotechnology, a Post Graduate Diploma in Management from Symbiosis Centre for Distance Learning, and has completed certified professional courses from Microsoft. He has also completed multiple certified courses such as E-Business Solution Developer from CISTEMS School of Computing and cleared several IT examinations from DOEACC Society. He has 25 years of experience in the Information Technology industry.
He began his career in 2001 as a software developer at Systems Software Private Limited in Jaipur (now known as Metacube Software). He worked full-time at Systweak Software Private Limited from 2003 to 2015. He later founded Innovana Thinklabs Limited in 2015 and AdCounty Media India Limited in 2017.
Aditya Jangid, 45, is also a Managing Director and Promoter of the company. He holds a Bachelor’s degree in Arts from Lal Bahadur Shastri College, University of Rajasthan, Jaipur, and an MBA with a specialization in International Marketing and Finance from the University of Wales, Cardiff, UK. He has 21 years of experience in sales, credit & collections, operational finance, and business development. He began his career in 2001 in the automotive sector with GE Capital, which provided commercial car & truck financing and integrated fleet management services. Before co-founding AdCounty Media India Limited in 2017, he held various roles in different companies.
Abbhinav Rajendra Jain, 44, is the Whole-Time Director, Chief Financial Officer, and Promoter of the company. He holds a Bachelor’s degree in Commerce from the University of Rajasthan and an MBA from the University of Wales, Cardiff, UK. He has 20 years of experience in business operations with expertise in account management, performance-driven mobile advertising, campaign planning and management, programmatic advertising, and service delivery. He started his career in 2002 as a Relationship Manager at GE Capital and worked in various roles across companies before co-founding AdCounty Media India Limited in 2017.
Delphin Varghese, 44, is a Whole-Time Director and Promoter of the company. He holds a Bachelor’s degree in Commerce from Delhi University and an MBA in Marketing and Human Resources from Sikkim Manipal University of Health, Medical and Technological Sciences. He has 18 years of experience in media planning, media buying and selling, campaign management, affiliate management, business development, customer service, and market research. He began his career in 2008 as a Media Executive at RK Swamy and worked across various roles in different companies before co-founding AdCounty Media India Limited in 2017.
Vartika Dangayach is a Non-Executive Non-Independent Director and Promoter of the company. She holds a BBA degree from IIS University and an MBA in Human Resources and Marketing from Amity University. She has 12 years of experience in personnel and organizational development. She began her career in 2012 as an HR Representative at Systweak Software Private Limited and worked there until 2015. Later, she joined Innovana Thinklabs Limited as an HR Manager in 2015 and currently heads the Human Resources department at Innovana Thinklabs Limited.
The company’s corporate promoter, Innovana Thinklabs Limited, is a well-established and successful company operating in the software industry.
Financial Performance:
In FY 2023, the company recorded a revenue of Rs. 53.64 crore and a net profit after tax of Rs. 7.64 crore. In FY 2024, it reported a revenue of Rs. 43.24 crore and a net profit of Rs. 8.28 crore. In FY 2025, the company achieved a revenue of Rs. 68.89 crore and a net profit of Rs. 13.75 crore. The financial results clearly indicate that the company has been consistently delivering strong year-on-year performance. In FY 2025, the company achieved a net profit margin of 19.96%. As of FY 2025, the company’s total assets stood at Rs. 47.92 crore, net worth at Rs. 37.90 crore, and reserves & surplus at Rs. 21.36 crore. The company is entirely debt-free.
IPO Details:
The IPO of AdCounty Media India Limited has opened today and will close on 1st July 2025 on the BSE SME platform. Through the book-built issue process, the company is offering 5,963,200 equity shares with a face value of Rs. 10 each at a price band of Rs. 80 to Rs. 85 per share, aiming to raise Rs. 50.69 crore. The market lot size for the IPO is 1,600 shares. The IPO is being managed by the lead manager Narnolia Financial Services Limited.
Note: This article is not investment advice.
