The Journey of ReFit’s Founders, Saket Saurav and Avneet Singh

Rajshree Upadhyaya |  Business Remedies | Two young professionals, Saket Saurav and Avneet Singh, founded ReFit Global in 2017 to solve two major issues-discarded used devices and the low trust associated with the second-hand electronics space in India. Their simple promise was to give used gadgets a reliable second life. Their background in e-commerce and electronics helped them understand both the scale of the waste problem and the hesitation that stopped people from buying refurbished devices. Together, they built a structured system where customers could choose value with confidence-without compromising on quality.

From the beginning, ReFit Global aimed to be much more than a resale platform. The founders focused on building trust, which was rare in the refurbished tech category at that time. Their early operations revolved around carefully sourcing pre-owned devices from organized channels, followed by detailed technical inspections covering hundreds of parameters. These stringent processes enabled them to offer refurbished smartphones that consistently performed well and came with the kind of reliability buyers usually expect only from new products.

Expansion into Laptops and Large Appliances
As the model scaled, they expanded into reconditioned electronics, including laptops and large home appliances. This made their refurbished catalog more useful for daily users. Their initial growth came from a mix of disciplined operations and passion for quality. To ensure consistent standards, the team built structured refurbishment workflows covering diagnostics, repair, cosmetic restoration, and grading.

This approach gradually differentiated them from informal grey-market sellers and helped transform refurbished buying from a risky decision into a smart financial choice. Customers quickly saw the benefit-near-new performance at significantly lower prices-while also contributing to a more sustainable consumption cycle.

ReFit built one of the largest recommerce networks in India, connecting with thousands of offline retailers across over 100 cities. This hybrid online-offline model helped the company reach customers who preferred physical touchpoints while still benefiting from centralized quality controls.

Their mission to reduce electronic waste shaped not just their sourcing strategy but also how they educated customers about the value of reuse. The brand positioned affordability and sustainability as complementary ideas rather than separate concepts.

The Founders’ System Proved Its Worth
A turning point arrived when ReFit Global appeared on Shark Tank India Season 3. The founders clearly explained how a massive problem like e-waste could be tackled sustainably while building a strong business model. Their pitch intrigued the panel, resulting in a commitment of Rs. 2 crore at a valuation of Rs. 200 crore.

This validation was much more than just a funding milestone-it highlighted trust in the system they created and the long-term potential of India’s refurbished market.

Behind the pitch was real traction. In the years leading up to the show, ReFit had recorded exceptional year-on-year growth, hitting major revenue milestones. Their ability to integrate sourcing channels, refurbish at scale, and sell across both online and offline touchpoints demonstrated that the model could be profitable and meaningful at the same time. The founders emphasized that their strong numbers came not from discounts, but from a commitment to offering a near-new experience at affordable prices.

A Journey That Embodies Modern Indian Entrepreneurship
Over time, ReFit’s story has become an example of how discipline, persistence, and a clear mission can transform an entire category. By offering refurbished smartphones and reconditioned gadgets thoroughly tested for reliability, they turned consumer hesitation into trust and waste into opportunity.

Their journey represents the spirit of modern Indian entrepreneurship-where sustainability and business growth do not compete but strengthen one another. What began as a simple idea in 2017 has grown into a widely recognized and trusted brand across India.