Sutatva is Redefining Ayurveda and Wellness the Natural Way

Charu Bhatia | Senior News Editor | Business Remedies | In conversation with Neetu Singh | Founder of Sutatva-Wellness Ayurveda

Ayurveda, the ancient Indian science of life and holistic healing, has always held the promise of natural well-being. However, in today’s fast-paced world, dominated by synthetic products and quick-fix solutions, embracing true Ayurveda can feel like a challenge. Enter Sutatva, a revolutionary wellness brand that has emerged as a beacon of authentic, science-backed Ayurvedic practices. We spoke to Neetu Singh, the founder of Sutatva, to understand how the brand evolved, what sets it apart, and how its mission is shaping the future of natural wellness in India and beyond.

Q: Sutatva has become a revolutionary idea in the field of Ayurveda and wellness. How did it grow and evolve to become a defining standard in this area?

A: During my stint in the United States as a software engineer and while living in the US, I noticed Ayurvedic products being sold on the streets of New York. Out of curiosity, I approached one of the stores and was astounded to discover that a simple Ayurvedic shampoo was so expensive. I was fascinated, not just by the price, but by the fact that a product originating from India, rooted in our traditional knowledge, had gained such recognition internationally.

Around that time, I was also dealing with several health ailments. This motivated me to explore Ayurvedic products more seriously, delving into their science and potential benefits. I realized that Ayurveda wasn’t just about general perception. True Ayurveda is a holistic science, and I wanted to bring that authenticity to people in India. That’s how the conception and formation of Sutatva began in 2016.

We founded Sutatva with the mission of bringing the profound knowledge and benefits of Ayurveda. At Sutatva, all products are completely free of artificial preservatives and fragrances and are made from natural organic ingredients. Our focus is on authentic Ayurveda, what I like to call “real Ayurveda.”

Q: Can you elaborate on how Ayurveda has changed your personal health and life?

A: My first encounter with Ayurveda actually goes back to my childhood. I remember having a high, persistent fever, and my grandmother giving me Harsingar ka Kadha. Miraculously, the fever subsided quickly. That early experience left a lasting impression.

During my adulthood, when I was living in the US, my sleep cycle was severely disturbed due to work stress. I went to a doctor expecting a prescription for medication. However, the doctor advised me to practice concentration exercises instead. This experience reinforced my belief in Ayurveda. It is a powerful method to bring positive changes to an individual’s health naturally.

In today’s world, lifestyle diseases are increasing, and synthetic interventions often treat only the symptoms rather than the root causes. Ayurveda provides a holistic, natural approach to health, emphasizing prevention and balance, which I firmly believe is the need of the hour.

Q: How is Sutatva different from other wellness and Ayurvedic brands in the market?

A: The key differentiator for Sutatva is that we practice real Ayurveda, grounded in both tradition and modern science. We strictly follow Ayurvedic principles, or Paddhati, and have a team of experienced doctors and professionals who continually research and develop innovative Ayurvedic formulas. One of our notable team members is Dr. Akanksha Singh, MD (Ayu.), National Institute of Ayurveda, who contributes significantly to our formulations.

The name “Sutatva” itself reflects our philosophy. When broken down, it becomes ‘Shubh’ and ‘Tatva’, meaning that our products are made of pure ingredients and raw materials without any adulteration.

In contrast, many cosmetic and wellness products in the market today contain artificial preservatives and harmful chemicals. Sutatva believes that whatever you can’t eat should also not be applied on skin. Our products are designed to maintain skin and hair health naturally. For example, our Steam Distilled Rose Water is gentle on skin, and our Hair Oil nourishes hair roots while reducing dandruff. We also run wellness modules for people to understand the importance of using authentic Ayurvedic products as part of a healthy lifestyle.

Q: Could you please share some of the key ingredients used in Sutatva’s indigenous products?

A: Certainly. We use completely natural ingredients that have been recognized for centuries for their health and skincare benefits. Some examples include:

1.  Steaming Herbs: Unclogs pores, boosts circulation, and deeply hydrates.

2. Ashwagandha: Reduces inflammation, combats stress-induced aging, restores firmness.

3. Shatavari: Hydrates, promotes collagen, reduces fine lines and wrinkles.

4. Gulkand: For cooling and soothing effects.

5. Orange peel: A natural bleach and skin brightener.

6. Apple peel: Hydrates the skin and body naturally.

7. Spices like Methi, Saunf, Elaichi, and Nutmeg: Used for their therapeutic properties.

Our Body Butter involves a careful process of washing, medicating with herbs, and then blending with butter for maximum nourishment. Our serum is a physician-formulated skin elixir, and we use solar-dried almas in some of our products to retain their potency.

Q: How does Ayurveda’s intent and process differ from other wellness practices, and how does Sutatva deliver on these principles?

A: Ayurveda aims to heal and correct the root cause of a problem rather than merely treating symptoms. It is based on the interconnection of mental and physical health. Many conventional treatments focus only on symptom relief, whereas Ayurveda addresses the underlying causes through natural remedies, lifestyle adjustments, and consistent practice. The need of Ayurveda becomes more enhanced due to today’s fast-paced world, lifestyle disorders, poor eating habits, and stress, which often lead to problems like Hypertension, Anxiety, Obesity, type 2 diabetes, PCOD, PCOS, Migraine, Psoriasis etc.

Q: What advice would you give the younger generation about Ayurveda, and what is your long-term vision for Sutatva and wellness in general?

A: I would encourage youngster to research, understand, and practice real Ayurveda. It is safe, natural, and effective. Our long-term vision is to see India thriving with eco-villages, self-sustaining communities that rely on natural practices for daily life.

My motto is simple yet powerful: “Go Natural, the Ayurveda Way.” Through Sutatva, I aim to make authentic Ayurveda accessible to everyone, helping individuals live healthier, happier, and more balanced lives while honouring the profound science of our heritage.

SUTATVA’S VISION AND MISSION

Our vision is to be among the Top 10 Ayurvedic and Wellness Companies in the world, offering authentic, effective, and affordable wellness solutions that transform lives globally. Our mission is multifold like delivering 100% pure and chemical-free Ayurvedic products, rooted in ancient wisdom and validated by modern science, ensuring accessibility through cost effective pricing while maintaining world-class quality, empowering people with wellness solutions guided by our team of Ayurvedic Doctors, Yoga Gurus, and Wellness Experts, building a highly professional marketing team to take Ayurveda’s true essence across the world and creating a sustainable impact by making wellness a way of life for mankind.

Interviewed & Edited By:

Charu  Bhatia