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Business Remedies | Rajshree Upadhyaya | Lea Clothing Co began as a clear, modern answer to a persistent gap in Indian fashion—a label born to celebrate curves and to bring sustainability into everyday wardrobes. Founded by Lavanya Aneja alongside her sister Kriti, the brand was shaped by a family background in garments and a personal mission to design clothes that fit and flatter a wider range of body types. The company presents itself as size-inclusive, body-positive, and sustainability-minded from its earliest public messaging, positioning Lea as a confident alternative to mainstream fast fashion.
The brand’s journey took formal shape in early 2024, which marks its official establishment year. Lea Clothing Co was incorporated in January 2024, with operations based out of the Delhi NCR region. While the formal registration came that year, Lavanya’s experience and experimentation with design, inclusivity, and sustainable fashion trace back earlier. Her exposure to global fashion trends and her understanding of gaps in the Indian market helped shape Lea’s unique proposition: premium, inclusive, and eco-conscious fashion that didn’t compromise on style.
Lea Clothing Co’s appearance on Shark Tank India Season 3 proved to be the pivotal moment that brought the brand into the national spotlight. Lavanya entered the Tank with confidence, showcasing a brand built on size inclusivity and the use of sustainable fabrics. She demonstrated how Lea aimed to make women feel comfortable and confident in their own skin, regardless of body type. Her pitch resonated strongly with the Sharks, sparking multiple offers and an engaging discussion around the brand’s purpose and scalability. The exposure from the show instantly transformed Lea from a niche startup into a recognized name in India’s growing direct-to-consumer fashion landscape.
Following its Shark Tank appearance, Lea Clothing Co effectively capitalized on the surge in attention. The brand expanded its online presence, optimized its e-commerce operations, and launched social campaigns emphasizing empowerment, inclusivity, and responsible fashion. Collections highlighting denim, dresses, and everyday wear designed for all body types started gaining traction among young, urban consumers who valued authenticity and comfort. Lavanya’s leadership also reflected a founder deeply aware of fashion’s environmental footprint, choosing to work with ethical manufacturing processes and responsibly sourced fabrics.
Post-show, the company saw a significant boost in engagement and sales. Lea’s social media community grew rapidly, with customers sharing their own “Lea looks” and stories of body confidence. This organic visibility reinforced the brand’s positioning as more than just a clothing label—it became a platform for a movement around inclusive fashion in India.
As of now, Lea Clothing Co remains fully operational. Its website continues to feature active collections, and its social media channels regularly post new launches, campaigns, and community-driven initiatives. The company’s continued communication and product updates indicate steady business momentum following its television debut.
Lea Clothing Co’s story captures the essence of modern entrepreneurship—a blend of purpose, creativity, and adaptability. Founded officially in 2024 by Lavanya Aneja and co-led by her sister Kriti, the brand stands as a bold response to an industry often criticized for its narrow standards. Through a mix of inclusivity, design innovation, and sustainability, Lea has positioned itself as a fresh voice in Indian fashion—one that continues to evolve, inspire, and empower.
Written & Edited By:
Rajshree Upadhyaya
