Rajshree Upadhyaya | Jaipur | Business Remedies | When Radhika Rajpal stepped onto the stage of Shark Tank India, she brought with her a simple yet powerful idea shaped by personal experience. Having lived in Europe, she noticed a stark difference in the quality of supplements available there compared to India, where most products were often loaded with sugar, artificial additives, and fillers. This realization led her to build Patch up, a Gurugram-based wellness startup established in 2024, with a clear goal of making nutrition cleaner, simpler, and more convenient for modern consumers.
Patch up entered the competitive health space with a distinctive approach, offering transdermal vitamin patches that deliver nutrients through the skin rather than through traditional pills or powders. These health and wellness products were designed to bypass the digestive system, allowing nutrients to be absorbed steadily into the bloodstream over time. The brand positioned itself around the idea of clean supplementation, ensuring its offerings were free from unnecessary additives, preservatives, and artificial ingredients, which immediately set it apart in a crowded market.
The product lineup reflected this focused innovation, featuring solutions like vitamin D patches, magnesium patches, and sleep support patches, each tailored to address specific lifestyle needs. By using controlled-release technology, these patches provided a gradual supply of nutrients, making them particularly appealing to individuals who struggle with swallowing tablets or maintaining a consistent supplement routine. This convenience-driven format resonated with a growing segment of health-conscious consumers looking for alternatives to conventional supplements.
During her pitch, Radhika sought Rs. 50 lakh for a 1.75% equity stake, presenting a bold valuation for such an early-stage company. While the sharks acknowledged the novelty of the concept, the discussion quickly turned towards the need for stronger scientific validation, especially in a category as sensitive as health and nutrition. Despite the concerns, her clarity, conviction, and understanding of the market helped her secure a deal with Anupam Mittal, who invested Rs. 50 lakh for 2.27% equity, bringing the valuation to around Rs. 22 crore.
The appearance on Shark Tank India proved to be a turning point. The brand saw a sharp surge in visibility and demand soon after the episode aired, translating into strong early traction. Within its first year, Patch up reported revenues of over Rs. 4 crore and built a customer base exceeding 50,000 users, signaling a strong product-market fit despite being a new entrant. The company expanded its reach through its own website as well as popular online marketplaces, tapping into India’s rapidly growing digital health ecosystem.
At the same time, the journey has highlighted important challenges. The concept of stick on supplement patches is still relatively new in India, and questions around clinical validation and long-term effectiveness continue to be raised by experts. Building trust in such a category requires not just strong branding but also consistent scientific backing, something the company will need to strengthen as it scales further.
As of now, Patch up is operational and actively growing, with plans to expand into adjacent categories such as beauty and pain relief. Radhika Rajpal’s journey reflects a larger shift in consumer behavior, where convenience, transparency, and innovation are driving the next wave of wellness startups in India, turning everyday health concerns into opportunities for disruptive solutions.
