Business Remedies | Shruti Kothari | In the quiet corners of homes where creativity hums louder than machines, delicate threads come alive. They carry the scent of tradition, the joy of childhood memories, and the silent promise of lifelong love between siblings. This is Raksha Bandhan not from the lens of mass production, but from the fingertips of artisans who shape emotion into every stitch and string. This festive season, we spoke to some remarkable creators whose rakhis are more than mere ornaments. They are soulful expressions, each wrapped in its own charm, spun with care, dipped in culture, and finished with a personal note. Some are made with yarn soft enough for a newborn’s wrist. Others shimmer with names, memories, and tiny treasures that siblings hold dear.
Their styles are varied, their techniques distinct, but their purpose is the same. They strive to make Raksha Bandhan more meaningful, more mindful, and truly handmade.
Come, meet the artists who are tying the festival back to its roots, one beautiful rakhi at a time.
Artby_Arkaja by Arkaja Sethi
📍Instagram: @artby_arkaja
📍Whatsapp Orders Available- 9653606783
🎨 Signature Touch: Personalised resin rakhis that double as fridge magnets or brooches. Stylish and reusable, they’re crafted with a sustainable twist. Her designs focus on lasting beyond the festival.
Based in Jaipur, Arkaja Sethi is the creative mind behind Artby_Arkaja, a handmade gifting brand that has been crafting charm-filled rakhis since 2022. Her signature style combines thoughtful design with a sustainable twist. From personalised resin rakhis to floral brooch-style threads, each piece is crafted with care and purpose. Arkaja specialises in Custom Photo and Personalised Name Rakhis made from resin, featuring a small magnet on the back. Once the celebrations are over, these rakhis can be reused as fridge magnets, giving the memory a lasting place in everyday life. This season, she has also introduced Acrylic Flower Rakhis that double as brooches, saree pins, or Shubh Labh hangings. “Every thread should last beyond the festival,” she shares, and her creations truly reflect that belief. Her materials include resin, epoxy, beads, pearls, acrylic leaves and flowers, foam flowers, colourful threads, and handmade cards. Arkaja sells her rakhis both online and offline, with Instagram and WhatsApp being her key channels.
This year, she observes a strong demand for reusable and multipurpose rakhis, along with personalised handmade designs that feel more meaningful. Children’s rakhis featuring movie characters like Avengers, toys, and cartoons are trending, while rakhi hampers and combo gift packs are also gaining popularity. She has created around 100 rakhis for this season, each tailored to the modern customer’s taste. There’s a clear shift toward minimalist elegance, sustainability, and customisation, with buyers now placing greater importance on packaging and thoughtful presentation.
While her creative process is fulfilling, Arkaja faces seasonal challenges such as rising costs of resin, acrylic, and packaging materials, delays in courier services, high shipping rates for urgent deliveries, and last-minute orders that push deadlines. Yet, what motivates her is the growing appreciation for handmade work. “People value the effort, uniqueness, and meaning behind each rakhi. Social media is helping small creators like me reach the right audience,” she says.
Megha 369 Art by Megha Jalan
📍WhatsApp Orders Available: 70217 22649 | Retail Presence in Kota
🛍 Signature Touch: Resin name, photo, and caricature rakhis. Her cut-outs for cartoon rakhis are in high demand and crafted in-house. Available at major outlets in Kota.
Megha Jalan has long been immersed in the art of festive crafting. Even before she officially began her journey with Megha 369 Art, she used to make rakhis at home using simple household materials. Over time, as techniques evolved and the market introduced a wide variety of crafting supplies, her designs too became more refined and creative. Today, her workshop is one of Kota’s most active hubs for handmade rakhis. From resin to MDF wood, kundan to pearls, Megha uses a variety of high-quality materials to bring her festive creations to life. This year, around 100 rakhis have been prepared specially for the season. These are separate from her other made-to-order pieces and handcasting work, which continue in parallel. Her rakhi designs are popular across age groups. Resin Name Rakhis and Photo Rakhis remain top favourites for their personalised appeal. For children, cartoon-themed rakhis featuring unicorns, Spiderman, and Avengers characters are in high demand. All the cut-outs for these designs are crafted in-house, making her workshop a one-stop destination for festive creativity. This year, she has also created Caricature Rakhis, which bring a fun and memorable touch to sibling bonding. Many local women who sell handmade rakhis in Kota approach her for either handcasting work or to source finished rakhis that they include in their own collections.
Her work reaches far beyond her workshop. Megha’s rakhis are available at several well-known retail outlets in Kota, including Archie’s in Gumanpura, Gift Garden in Rampura, Sanskar Archie’s in Talwandi, and The Hatke Store in Bajrang Nagar. Unlike earlier days when people used household items to make rakhis, Megha notes that the availability of creative materials has increased significantly. “Now we have more vendors, more options, and much better quality than before,” she says.
Passion Crochhet by Prachi Singh
📍Instagram: @passion_crrochhet
🌿 Signature Touch: Eco-friendly crochet rakhis made from cotton and silk threads. Her designs are soft, safe for newborns, and crafted into thoughtful festive hampers.
In the vibrant lanes of Kota, Prachi Singh, along with her mother, turns soft threads into symbols of sibling love through her brand Passion Crochhet. Specialising in handmade crochet products, Prachi launched her venture in October 2024, creating everything from blooming sunflowers to home décor accents. This Raksha Bandhan, her focus is clear: beautiful, eco-friendly crochet rakhis. Her creations are crafted from cotton yarn and silk threads, making them gentle on the skin and ideal for all ages. From cartoon-themed rakhis for kids to elegant customised designs, each piece carries warmth and individuality.
“This year, many parents asked for newborn-safe rakhis,” she shares. “That inspired me to create designs that are soft, safe, and full of love.” Instead of working in bulk, she pours attention into every single order, tailoring colours, threads, and designs to each customer’s choice. Her festive hampers include handmade rakhis, greeting cards, and adorable toys, making them a complete gifting experience. Through her Instagram page passion_crrochhet, Prachi connects directly with her customers, turning their ideas into keepsakes. While she occasionally faces challenges in sourcing the right yarn colours, her commitment to handmade excellence never wavers.
Written & Edited By:
Shruti Kothari
