Business Remedies | Rajshree Upadhyaya | July 19,2025 | Sayyam and Sunny have achieved success by creating natural and effective skincare products rooted in Ayurvedic knowledge. Their entrepreneurial journey did not begin in a boardroom but was born out of a deep personal bond. Despite being stepbrothers, they grew up in different cities and met after many years when life brought them together in Pune. From there, their paths intertwined-first through shared experiences and eventually through business.
Sayyam, a gifted student who scored 98% in the 11th grade, made an unconventional decision that surprised many. He deliberately chose to fail his 12th board exams, believing that the traditional academic route was not for him. Instead, he ventured into digital marketing and built a dropshipping business that earned over a million dollars from international markets. However, success came with hard lessons-he was defrauded not once, but twice, which wiped out his earnings. Rather than giving up, he viewed these failures as pivotal moments that inspired him to build a service-based e-commerce business, laying the groundwork for a more product-focused brand.
Around the same time, Sunny joined him, bringing additional expertise in operations and logistics. Together, in 2019, they founded Ghar Soaps with a simple yet impactful idea.
A Bridge Between Traditional Remedies and Modern Skincare Routines
From the beginning, the brothers focused on handcrafted, chemical-free soaps made from natural ingredients like neem, turmeric, and sandalwood. They wanted Ghar Soaps to be more than just a skincare brand-to serve as a bridge between traditional remedies and modern skincare routines.
Demand grew rapidly, and by mid-2022, their monthly sales reached Rs. 80 lakh, and just a month later, they crossed the Rs. 1 crore mark. Running a lean D2C model, they achieved quarterly revenues of Rs. 1.5 crore with a profit of Rs. 15 lakh. Their digital-first approach, primarily driven by performance marketing and influencer collaborations, helped them scale quickly without relying on traditional retail channels.
Their story gained further attention on Shark Tank India Season 2 when they sought Rs. 60 lakh in exchange for 2% equity. The pitch was well-received, attracting offers from Peyush Bansal, Anupam Mittal, and Aman Gupta. Eventually, Sayyam and Sunny struck a deal with Aman Gupta for Rs. 60 lakh in exchange for 4% equity. Aman’s expertise in scaling D2C brands like boAt made him an ideal partner-not just for capital but for mentorship and strategic insights.
A Trusted Brand Among Thousands in India
Following Shark Tank, traffic to Ghar Soaps’ website surged, with over 7,000 daily visitors. In just two days after the episode aired, their sales hit Rs. 14 lakh. Their social media following grew rapidly, and the brand gained national recognition. Customers appreciated the brand’s honest story and its clean, natural approach to skincare.
However, with the spotlight came criticism-some skeptics questioned the depth of product testing and transparency of ingredients. The founders remained unfazed, doubling down on quality and customer feedback as their guiding principles.
Today, Ghar Soaps is no longer just a dream but a growing brand trusted by thousands across India. From handmade bars crafted in a kitchen to a full-fledged D2C business with loyal customers, the journey of Sayyam and Sunny Jain stands as a testament to resilience, intuition, and the courage to challenge norms. What began with a soap gifted to a neighbor has transformed into a movement redefining India’s natural skincare space, one product at a time.
Written & Edited By:
Rajshree Upadhyaya
