The Journey of Aadvik Foods’ Founders, Hitesh Rathi and Shrey Kumar

Business Remedies | Rajshree Upadhyaya  | To make consumers more health-conscious and provide them with healthy food options made from camel and goat milk, Hitesh Rathi and Shrey Kumar launched Aadvik Foods and carved their niche. In the bustling lanes of Jaipur, where camel carts are a common sight, two young entrepreneurs – Hitesh Rathi from Bikaner and Shrey Kumar from Delhi – began their journey to revolutionize the dairy industry. Their venture, Aadvik Foods, is India’s first company to brand, market, and sell camel milk and its products. The idea of Aadvik Foods stemmed from the desire to provide nutritious alternatives to traditional dairy products. Camel and goat milk are known for their health benefits, containing high amounts of iron and vitamin C, making them ideal for people seeking a healthier lifestyle. The founders believed that by bringing these products to market, they could meet the growing demand for healthy food options.

In 2016, Hitesh and Shrey started Aadvik Foods with the aim of providing sustainable livelihoods to camel herders and protecting India’s declining camel population. They partnered with local farmers and herders, ensuring ethical sourcing and fair trade practices. Their product range includes milk, milk powder, chocolates, ghee, and soaps – all made from camel and goat milk. The journey was full of challenges. The founders faced skepticism from both investors and consumers. However, their perseverance paid off when they appeared on Shark Tank India Season 2. Seeking an investment of Rs. 60 lakh for 1.5% equity, they impressed the Sharks with their unique business model and commitment to quality. One of the investors, Amit Jain, saw potential in their vision and offered Rs. 15 lakh for 1.5% equity and Rs. 45 lakh as debt at 12% interest. The founders accepted the deal, marking a significant milestone in their entrepreneurial journey.

After the show, Aadvik Foods gained massive popularity. Their products became popular among health-conscious consumers, leading to increased sales and brand recognition. The company expanded its distribution network, reached new markets across India, and even established an international presence. Their commitment to quality and sustainability resonated with consumers and strengthened their market position. The success of Aadvik Foods is a testament to the dedication and innovative approach of its founders. By turning camel milk into a mainstream product, they not only built a profitable business but also contributed to preserving a unique aspect of India’s heritage. Their story is an inspiration for aspiring entrepreneurs, highlighting the importance of passion, perseverance, and staying true to one’s values.

In conclusion, under the leadership of Hitesh Rathi and Shrey Kumar, Aadvik Foods has successfully created a distinct identity in the dairy industry. From humble beginnings to national recognition, their journey showcases the impact of innovative thinking and deep connection to their roots. As they continue to grow and expand, Aadvik Foods has become a symbol of entrepreneurial success in the Indian food sector.

Written & Edited By:

Rajshree Upadhyaya