Rajesh Singla’s Planify is creating new opportunities in the private market ecosystem

Rajshree Upadhyaya | Business Remedies | Planify emerged as the determined response of a capital markets professional who saw the same struggle repeated across the startup landscape: limited liquidity for unlisted shares and opaque access to early-stage capital. Founded by Rajesh Singla, the company began shaping its foundation through product experiments and market exploration between 2017 and 2019 before formalising its structure with an incorporated entity registered in 2021. This layered beginning captures Planify as both an evolving founder-driven initiative and a formally established organization that scaled rapidly once incorporated.

From its inception, the platform focused on building a trusted digital marketplace where accredited and retail investors could access unlisted shares and discover pre-IPO investment opportunities. Its model blended intuitive technology with thoughtful curation, enabling deal discovery, valuation, and legal compliance to sit within one streamlined experience. This approach appealed strongly to founders who often struggled to navigate investor onboarding the complexity of structuring deals, and the broader challenges of private equity fundraising. Planify aimed to solve these pain points by opening pathways to diverse pools of capital that were traditionally out of reach.

The company’s public momentum accelerated when it began partnering with startups that gained national attention through Shark Tank India. Rather than appearing as a contestant, Planify positioned itself as the enabler that could turn televised visibility into tangible funding outcomes. By onboarding Shark Tank featured brands and facilitating follow-on investments, the platform helped convert audience excitement into organized capital. This role resonated because exposure without structure rarely leads to sustained financial outcomes, and Planify stepped into that crucial gap.

Behind the scenes, the company built a curated deal pipeline supported by a suite of investment platform services that included deal sourcing, investor accreditation onboarding, and professionally managed vehicles designed for focused investment themes. A lean team led by Rajesh Singla handled the valuation work, compliance documentation, and investor relations that often complicate unlisted market transactions. Public updates, directories, and consistent communication across platforms clearly indicate that Planify remains active and operational with ongoing investor engagement and startup collaborations.

While some numbers shared by the company regarding investors and onboarded startups are internal estimates rather than independently audited metrics, its continued activity, thought leadership content, and formal corporate records reflect a functioning and expanding platform. This position of Planify as a practical fintech infrastructure play offers transparency and accessibility in a space long dominated by closed networks and fragmented information.

Tracing its journey from early development in 2017 to official incorporation in 2021, Planify stands as a founder-led effort to professionalize India’s unlisted investing landscape. Its future impact will depend on its ability to scale compliance due diligence and investor trust as the private markets evolve. For now, the company operates as a dynamic bridge between public investor interest and private company capital needs, shaped by Rajesh Singla’s commitment to making private equity more accessible, discoverable, and efficient for all.

Written & Edited By:

Rajshree Upadhyaya