Esha Shah Founder Maisha Lifestyle Ahmedabad

Business Remedies | Rajshree Upadhyaya | Maisha began as a small handcrafted bag label that married bohemian aesthetics with eco-conscious materials and within a few years became a brand often described as the embodiment of cotton and jute craftsmanship in Ahmedabad. The visible face of Maisha is Esha Shah who, alongside cofounders Nayan Shah and Neel Vora, shaped the company into a lifestyle label that sells handcrafted handbags, home goods, and apparel made primarily from cotton and jute. The company’s public profile stresses sustainable design and artisan-made textures which quickly found an audience among urban shoppers seeking distinctive made-in-India accessories.

The story of Maisha’s formal beginning is anchored in its incorporation as Maisha Lifestyle Products Private Limited, which was registered in March 2021, though the brand narrative sometimes references earlier creative efforts and pilot collections that predate incorporation. This means the legal establishment of the company is 2021, while the founder’s creative journey and product development trace back further through prototypes, market stalls, and social commerce experiments that helped test demand. The corporate filings list Esha Nayan Shah and Neel Vora as directors and show an active company status, aligning with public business data that report the firm as operational.

Maisha’s appearance on Shark Tank India gave the brand a wider national stage and introduced the founder’s story to a mass audience. That television visibility accelerated interest and traffic to Maisha’s online storefront and social channels, reinforcing the brand’s positioning as a homegrown sustainable fashion label. After the broadcast, the company leveraged the increased visibility to emphasize artisanal narratives, product quality, and seasonal collections that speak to both function and style.

What stands out in Maisha’s evolution is its emphasis on handcrafted processes and small-batch designs that celebrate woven textures and minimal vegan leather usage rather than mass-produced leather goods. The founders invested in relationships with local artisans and presented their products with lifestyle photography and storytelling that resonated on social platforms and in boutique retail settings. Press features and curated brand showcases framed Maisha as an eco-friendly alternative in the accessories market and highlighted the trio behind the brand as a close-knit team driving growth.

Today Maisha operates as an active registered private limited company selling directly to consumers through its website, social channels, and select retail partnerships. Public business registries and company reports available through Indian corporate databases list the company as active and show recent filings indicating ongoing operations. While independent metrics like revenue ranges vary by source, Maisha’s public presence, social content, and ongoing product listings all point to a functioning business that continues to market and manufacture its core bag and lifestyle collections. For readers interested in founder-led Indian lifestyle brands, Maisha’s trajectory illustrates how design purpose and televised exposure can combine to scale a niche handcrafted label into a recognizable national name.

Written & Edited By:

Rajshree Upadhyaya